Principles of Marketing (BUSE2025)

University of the Witwatersrand (wits)

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Principles of Marketing

Phil T. Kotler, Gary Armstrong

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Buse 2025 - Marketing Channels Summary
Summary • 4 pages • 2024

This is a comprehensive and detailed summary on Chapter 12; Marketing Channels. Quality stuff!!

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Buse 2025- Chapter 3 summary notes
Summary • 5 pages • 2024

This is a comprehensive and detailed summary on chapter 3. Quality stuff!!

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Principles of marketing
Package deal • 8 items • 2022

9 chapters , easy summaries , easy to refer to, easy to memorise for exams. Summaries of the textbook

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Chapter 17: direct, online, social media and mobile marketing

Chapter 17: direct, online, social media and mobile marketing
Other • 4 pages • 2022

Easy notes to understand, easy to refer to and easy to study from , summaries of the textbook

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Chapter 10: pricing , understanding and capturing customer value

Chapter 10: pricing , understanding and capturing customer value
Other • 3 pages • 2022
Available in package deal

Easy notes to understand, easy to refer to and easy to study from , summaries of the textbook

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R115 for your summary multiplied by 100 fellow students... Do the math: that's a lot of money! Don't be a thief of your own wallet and start uploading yours now.