This is a summary of IB Business and Management HL Chapter 4: The role of marketing. You can find definitions, examples, explanations... It is a complete summary that together with the other xIB Business and Management HL notes I offer you can get a really good grade. You will just need to study th...
4 CommercialandSocialmarketing
Commercial theuse marketingstrategiestomeetneed andwants customers profitability
of y
Social Implementationandplanning programsdesignedtofoster socialworkforceInforming
Thatb rings socialchangeand
of
benefits societyas a hole
any
activity
Ha
consumer ProducerMarkets 1 MarketSize 41Competition
market 2 Customerbase s Marketgrowth rate
3 Barrierstoentry
6Marketshare
Thepercentage
ofallsales in aMarkethadbyFirm's
a Business
sale revenue
Marketshare Industry'ssalesrevenue
Marketingobjective mustbeSMART specificMeasurableAchievableRealisticTimecontra int
Theaspects
ofmarketing mixfarmMe marketingstrategiesMarket development DiversificaciónMarket
needed
Penetration ProductInnovation
Serviceshaveaddition 3ps in marketingmixPeoplephysicalenvironmentProcess
People personnelinvolved inprovisionofservice
a servicelobby
Physical environment tangible aspects
of
isprovided ar delivered Egwaiting
Wayim which
Process service
Factors
I Finance
of
limiting effectiveness any marketing strategies
marketing budgetdetermineswhatcanbeundertaken
2 Costs
ofproduction affectsPRICEandQUALITY
3 SocialIssues insociety TataticaandZikavirus Cultureandstrategy
4 Reactionsofcompetitors
5 Politicalandlegalenvironment Inukfastfoodfirmscannotadvertise an children'schannels
Los beneficios de comprar resúmenes en Stuvia estan en línea:
Garantiza la calidad de los comentarios
Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!
Compra fácil y rápido
Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.
Enfócate en lo más importante
Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable.
Así llegas a la conclusión rapidamente!
Preguntas frecuentes
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
100% de satisfacción garantizada: ¿Cómo funciona?
Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller marcoviladevall. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for 11,49 €. You're not tied to anything after your purchase.
