Examen
MNM3702 - Portfolio exam 1st semester 2020
- Grado
- Institución
Portfolio exam For Marketing Research (MNM3702) at Unisa
[Mostrar más]Vista previa 2 fuera de 12 páginas
Vista previa 2 fuera de 12 páginas
Añadir al carrito
Añadir al carrito
2 reseñas
Por: nkemim • 1 año hace
Por: luyandamhlongo • 2 año hace
Vendedor
Seguir
marais23ricky
Comentarios recibidos
Vista previa del contenido
MNM3702 Marketing ResearchResearch Proposal to investigate the effect of COVID-19 on
luxury spending
PORTFOLIO EXAM
by
Hendrik Marais 60622482
Date of submission:
2020-06-16
, Topic Selection
Student
Number End Topic (Primary Objective) Selection
Digit
To determine customers’ perception about healthy food
1 options at a fast food restaurant in Tshwane
Sample size - large (e.g. 300)
To investigate the effect of COVID-19 on consumers spending
2 patterns on luxury products
Sample - small (e.g. 10)
To determine customers perception about purchasing fast
3 moving consumers goods (FMCG) online
Sample size - large (e.g. 300)
To investigate the effect of COVID-19 on SME’s in South
4 Africa (your area)
Sample size - small (e.g. 8)
To determine whether loyalty programs influences consumers
5 to spend more than they planned to spend
Sample size - large (e.g. 300)
To determine whether COVID-19 have an influence on
6 consumers buying behaviour
Sample size - small (e.g. 20)
To determine customers perception about online advertising
7 through Social Media
Sample size - large (e.g. 300)
To determine ODeL student’s perception about online
8 teaching via Facebook for University XYZ
Sample size - large (e.g. 300)
To investigate the influence of COVID-19 on the tourism
9 industry in South Africa (in your area)
To investigate the affordability of cellular data among South
10 African consumers for a telecommunications company
Sample size - small (e.g. 16)
Los beneficios de comprar resúmenes en Stuvia estan en línea:
Garantiza la calidad de los comentarios
Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!
Compra fácil y rápido
Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.
Enfócate en lo más importante
Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable. Así llegas a la conclusión rapidamente!
Preguntas frecuentes
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
100% de satisfacción garantizada: ¿Cómo funciona?
Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller marais23ricky. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for 5,40 €. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
45,681 summaries were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now