Resumen
Summary Activity 4.5.1 Answers
- Grado
- Institución
- Book
Activity 4.5.1 Answers for IBM Textbook with ISBN 4
[Mostrar más]Vista previa 1 fuera de 2 páginas
Vista previa 1 fuera de 2 páginas
Añadir al carrito
Añadir al carrito
Libro relacionado
Título del libro:
Autor(es):
- Edición:
- ISBN:
- Edición:
Más resúmenes para
-
Case BAM Business Management for the IB Diploma Coursebook
-
IB business management, 2.4 Motivation
-
Summaries for Business Management for the IB Diploma Coursebook SL/HL
Vendedor
Seguir
marcellacarlaarifin
Vista previa del contenido
Activity 4.5.1 – Chocolate Wars Lead To Meltdown1. Define the term ‘product life cycle’.
The term “product life cycle” can be defined as the pattern of sales of a product from
its launch date to the time it is withdrawn from the market.
2. A) Draw a product life cycle diagram.
B) Plot the position of the Sun brand of chocolates on the product life cycle
diagram.
C) Explain the reason for putting the Sun brand of chocolates in the stage of the
product life cycle you have chosen.
I have placed the Sun brand of chocolates in the maturity or saturation stage as
there is no significant improvements/changes/decline in its sales.
3. Evaluate three extension strategies that Jupiter Confectionery could adopt for the
Sun brand of chocolates.
Extension strategies refer to the marketing plans that can help revive or maintain the
maturity stage of a product so as not to create a new product. In this context, Sun
brands is the only firm’s attempt at boxes of chocolate that has its sales at its
maturity stage as there is not much improvement. Because of this, the firm is trying
to evaluate the possible extension strategies that can be adopted to help increase its
sales.
One of the ways in which Sun brand of chocolates could adopt is to do rebranding.
As their product has been in the market for quite a while, rebranding the chocolate
may be a better option. This is because by rebranding, the product can, in a way, be
introduced as a relatively new product and can open up new market segments. This,
in turn, can help increase sales as its new image and rebranding can reattract the
interest of the consumers. However, it should be noted that rebranding can be time
consuming and quite expensive to start with.
Another extension strategy Sun brands could adopt is to sell their products in new
markets, such as exporting their products. This may be beneficial for Sun brands as it
allows more exposure, which could then increase the amount of potential
consumers. The only problem with this strategy is the fact that exporting may be
Los beneficios de comprar resúmenes en Stuvia estan en línea:
Garantiza la calidad de los comentarios
Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!
Compra fácil y rápido
Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.
Enfócate en lo más importante
Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable. Así llegas a la conclusión rapidamente!
Preguntas frecuentes
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
100% de satisfacción garantizada: ¿Cómo funciona?
Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller marcellacarlaarifin. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for 7,42 €. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
45,681 summaries were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 15 years now