UNIT 1. Introduction.
1. Definitions.
Radio: Audio experiences that accompany listeners through their life, regardless on the platform
it appears on. Radio is the origin of all. Radio remains the world’s most ubiquitous (means it is
everywhere) medium, certainly the one with the widest reach and greatest penetration. A Radio
is not a representation of reality, as the TV. It is the reality itself, it’s also intimate (you choose
your own radio) and public medium that is characterized by being direct, fast, human, creative,
simple.
Podcast: A technology used to distribute, receive, and listen, on-demand, to sound content
produced by traditional editors such as radio, publishing houses, journalists, and educational
institutions, as well as content created by independent radio producers, artists, and radio
amateurs. Podcast is almost an impossibly broad and inclusive category. In radio, you listen to
continuous broadcasting but in podcasts, you receive it and control when you hear it by
subscribing.
Types of podcasts:
Native: Created for online broadcasting (designed only for online platforms).
Recycled: Came from linear radio programs (24-hour broadcasting station).
BBC defines three types of recycled podcasts:
‣ Complete programs.
‣ Best moments of a program.
‣ Multi-programs topic in a common podcast.
2- Current Panorama of the Radio and Podcast in Spain: radio stations, platforms and
aggregators.
Radio stations —> They can be divided in topics
, Speech based radio stations/ talk radio: “total broadcasting”. The biggest radio
stations.
Variety. Example: Ondacero, Cope.
Formula Radio: covers one specific topic (ex. Music, religion, economy...).
- Music - genre. Hendy: “Radio is the world’s most ubiquitous transmitter of recorded
pop music”.
- Sports. Example: Marca.
- Religion. Example: Radio María.
- Economy. Example: Gestiona, Bloomberg.
- All news services. Example: Radio 5 Todo Noticias.
Property:
Public: owned by the government or state, paid by taxes, not supposed to emit commercials.
Example: Radio Nacional de España (RNE)
Private: owned by a company or people, paid by investors, advertising companies... it’s for free,
they make a profit by selling airtime to advertisers, we are the product.
Example: Grupo COPE (Cadena COPE, MEgaStar, Rock fm, Cadena 100), PRISA Radio
(Cadena Dial, Los 40 urban, classic and principales, Radiolé), A3Media Radio (Onda Cero,
Europa FM, Melodía FM).
Coverage:
• National
• Regional: most regions have their own radio station (and a TV channel) • Local
• Unlicensed radio stations (pirate)
• World services.
, PUBLIC RADIO STATIONS
Radio Nacional de España: Public Radio Station. Belongs to RTVE.
RNE.1: Radio nacional. Informative.
RNE.2: Radio Clásica. Classic music.
RNE.3: Mainly about alternative music. From Mediterranean music to music from
the Uk,
new American songs...
RNE.4 : Radio 4. Catalonia. Regional Radio.
RNE.5: All news service.
REE: Radio Exterior. World Service.
You can find different programs.
PRIVATE RADIO STATIONS
- Grupo Cope: Includes different radio stations, not just COPE. Created by the Catholic Church.
• Cadena Cope. Cadena 100. • Rock FM. Megastar.
Programs:
Herrera en COPE (presented by Carlos Herrera), From Monday to Friday from 6 a.m. to 1 p.m.
Mediodía COPE (Pilar García Muñiz), Monday to Friday from 1:00 p.m. to 4:00 p.m.
La Tarde (Pilar Cisneros and Fernando de Haro), from Monday to Friday from 3pm to 7pm,
La Linterna (Ángel Expósito), Monday to Friday from 7:00 p.m. to 11:30 p.m.
- Grupo Prisa: The speech-based radio is Cadena SER, oldest Radio Station in Spain. • Cadena
SER