Examen
mnb1601 Assignment 2 semester 1 2024
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8/1/23, 9:09 PM Assessment 2: Attempt reviewUNISA ,- Assessment 2
QUIZ
Started on 0 5:41 52 1 .,
State Finished
Completed on 0 5:41 52 1 .,
Time taken 68: :53:
Marks 19.00/20.00
Grade 95.00 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
The trademark, Mont Blanc, and the speci c packaging Mont Blanc uses for their
fountain pens would contribute to the _____________ product.
Select one:
a. core
b. formal
c. need-satisfying
d. total
The correct answer is: formal
Question 2
Correct
Mark 1.00 out of 1.00
A young man named Joey sees an advertisement for Heineken beer on TV. His
interpretation is that drinking Heineken demonstrates masculinity and he goes to the
liquor store to buy a six-pack of the beer. Which one of the following individual
factors of consumer behaviour in uences Joey’s behaviour?
Select one:
a. Attitude
b. Perception
c. Personality
d. Lifestyle
The correct answer is: Perception
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=11717745&cmid=624788 1/9
,8/1/23, 9:09 PM Assessment 2: Attempt review
Question 3
Correct
Mark 1.00 out of 1.00
Which one of the following options should occur rst during the design of a
questionnaire?
Select one:
a. Specify the information needed
b. Determine the type of questionnaire
c. Determine the method of administration
d. Decide on question format
The correct answer is: Specify the information needed
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=11717745&cmid=624788 2/9
, 8/1/23, 9:09 PM Assessment 2: Attempt review
Question 4
Correct
Mark 1.00 out of 1.00
Some of the world’s most popular brands changed their logos to encourage the
global community to continue practicing social distancing during the global COVID-
19 pandemic. The now-popular phrase is commonly understood to mean standing
two meters apart from others in an effort to lower the risk of contracting
coronavirus.
- McDonald’s, known for its highly visible golden arches, separated the arches as a
way of encouraging social distancing.
- Popular pizza chain, Debonairs Pizza has added "Stay Home" to its logo to promote
the concept of social distancing on social media.
- Wimpy added the word “apart” to their slogan to read “Enjoy every moment, apart”.
- Sanlam used their iconic logo to promote handwashing in conjunction with the
tagline, “Sanlam - keeping you in safe hands for over 100 years.”
- Though Nike didn’t tweak its logo, it launched a large social media campaign in
support of social distancing.
- Nando’s tweeted: “Your place, not ours (for now)” during the South African lock
down period.
While some see these changes as a positive symbol of unity in the war against
COVID-19 others were critical of such advertising campaigns. The question of
whether it’s prudent for large companies to redesign their brand logos to re ect the
world’s ght against a pandemic remains up for debate.
https://www.wbrz.com/news/big-brands-edit-their-logos-to-encourage-social-
distancing https://www.bizcommunity.com/Article/196/82/201918.html
By increasing awareness of the global plight to lower the risk of contracting COVID-
19, companies demonstrated the principle of ____________.
Select one:
a. social responsibility
b. organisational integration
c. consumer orientation
d. pro tability
The correct answer is: social responsibility
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=11717745&cmid=624788 3/9
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