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DPR2602 PORTFOLIO SEMESTER 01 2023 (742341)
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FULL NAMES:STUDENT NUMBER:
UNIQUE NUMBER: 742341
MODULE CODE: DPR2602
MODULE NAME: COMMUNICATION THEORY
DPR2602 PORTFOLIO
DUE DATE: 12 JUNE 2023
, QUESTION 1 Diffusion of innovation theory
Title: The Diffusion of Innovation Theory: A Path to Alternative Energy
Introduction
In today's society, where loadshedding poses a constant threat to our daily lives,
finding alternative sources of energy has become a pressing concern. One viable
solution is to invest in solar or generator power. By analysing the five stages of the
Diffusion of Innovation Theory, we can better understand the process of adopting
alternative energy sources and its practical implications.
Five stages of the diffusion of innovation theory
1. Knowledge Stage: The first stage of the Diffusion of Innovation Theory is
knowledge. At this stage, individuals become aware of a new innovation. In the
context of alternative energy, this stage could involve encountering information
about solar panels or generators through various channels such as
advertisements, social media, or conversations with friends.
Example: You come across an article on a reputable website discussing the benefits
of solar energy and its cost-effectiveness in the long run. Intrigued, you start
researching more about solar panels and generators.
2. Persuasion Stage: In the persuasion stage, individuals seek more information
about the innovation to assess its potential benefits and drawbacks. They actively
evaluate the innovation's credibility and consider how it aligns with their needs
and values.
Example: After conducting thorough research, you find testimonials from
homeowners who have successfully installed solar panels or generators. You read
about the positive impact on their energy bills and the reduced environmental
footprint. These testimonials persuade you to seriously consider alternative energy
as a viable solution.
3. Decision Stage: During the decision stage, individuals make a conscious choice
to adopt or reject the innovation. They weigh the potential risks, costs, and
benefits associated with the change.
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