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Test Bank for Consumer Behavior: Buying, Having, Being, 14th edition by Michael R. Solomon 29,16 €   Añadir al carrito
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Test Bank for Consumer Behavior: Buying, Having, Being, 14th edition by Michael R. Solomon

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  • Consumer Behavior

Test Bank for Consumer Behavior: Buying, Having, Being 14e 14th edition by Michael R. Solomon, Cristel Antonia Russell. Full Chapters test bank included SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR Buying, Having, and Being: An Introduction to Consumer Behavior Consumer Ethics, the Marketplace,...

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  • 22 de junio de 2023
  • 365
  • 2022/2023
  • Examen
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  • consumer
  • behavior
  • buying
  • having
  • being
  • 14e
  • 14th
  • edition
  • michael
  • solomon
  • russell
  • multiple choice
  • mcqs
  • quizzes
  • quiz bank
  • tests
  • preparation
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  • true
  • false
  • exam bank
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  • Consumer Behavior
  • Consumer Behavior

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Consumer Behavior, 14e (Solomon/Russell)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior

1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge

2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
Answer: B
Diff: 2
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking

3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge




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