Apuntes en inglés sobre el marketing en las redes sociales para negocios "social media marketing for business" de la asignatura Comercio Digital del GS de Comercio Internacional
SOCIAL MEDIA MARKETING FOR BUSINESSES
Social media marketing is a powerful way for businesses of all sizes to reach
prospects and customers. People discover, learn about, follow, and shop from
brands on social media, so if you’re not on platforms like Facebook, Instagram,
and LinkedIn, you’re missing out! Great marketing on social media can bring
remarkable success to your business, creating devoted brand advocates and
even driving leads and sales.
In this complete guide to social media marketing, you’re going to learn:
● What social media marketing is, with benefits, stats, and tips.
● How to build a social media marketing strategy and a plan to carry it out.
● The seven best social media marketing platforms and how to use them
What is social media marketing?
Social media marketing is a form of digital marketing that leverages the power
of popular social media networks to achieve your marketing and branding goals.
But it’s not just about creating business accounts and posting when you feel like
it. Social media marketing requires an evolving strategy with measurable goals
and includes:
, ● Maintaining and optimizing your profiles.
● Posting pictures, videos, stories, and live videos that represent your
brand and attract a relevant audience.
● Responding to comments, shares, and likes and monitoring your
reputation.
● Following and engaging with followers, customers, and influencers to
build a community around your brand.
Social media marketing also includes paid social media advertising, where you
can pay to have your business appear in front of large volumes of highly
targeted users.
Benefits of social media marketing
With such widespread usage and versatility, social media is one of the most
effective free channels for marketing your business today. Here are some of the
specific benefits of social media marketing:
● Humanize your business: social media enables you to turn your
business into an active participant in your market. Your profile, posts, and
interactions with users form an approachable persona that your audience
can familiarize and connect with, and come to trust.
● Drive traffic: Between the link in your profile, blog post links in your
posts, and your ads, social media is a top channel for increasing traffic to
your website where you can convert visitors into customers.
● Generate leads and customers: You can also generate leads and
conversions directly on these platforms, through features like
Instagram/Facebook shops, direct messaging, call to action buttons on
profiles, and appointment booking capabilities.
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