100% de satisfacción garantizada Inmediatamente disponible después del pago Tanto en línea como en PDF No estas atado a nada
logo-home
Buscado previamente por ti
Buscado previamente por ti
logo
Summary FAM1001F Exam Notes: All Content Covered 15,57 €
Añadir al carrito
Navegar rápidamente a
Vista previa
  2.  
  3. University Of Cape Town (UCT)
  4.  
  5. FAM1001F Media and Society

Resumen

Summary FAM1001F Exam Notes: All Content Covered
 0 veces vendidas
  • Grado
  • FAM1001F Media and Society
  • Institución
  • University Of Cape Town (UCT)

All content covered in this summary Information gathered from textbook, my lecture notes, and these really good notes my tutor gave our class. Those tutor notes are what really makes this not pack effective

Vista previa 8 fuera de 45  páginas

Información del documento

  • 23 de junio de 2017
  • 45
  • 2015/2016
  • Resumen

Temas

  • hello

Escuela, estudio y materia

  • University of Cape Town (UCT)
  • FAM1001F Media and Society
Todos documentos para esta materia (1)

Vendedor

avatar-seller
byrondevin

Comentarios recibidos

Vista previa del contenido

1. Media Texts &
Audiences

,Media Texts
Introduction
Definition
• Include various forms of media content
• Newspaper articles
• TV programmes
• Websites
• Films
• That can be
• Reproduced
• Analysed

Textual Analysis
• Used to understand media texts
• Focuses on various elements of the text
• Form
• Content
• Style
• Structure

,Has many possible meanings
Polysemy
 Media texts are polysemic
o Can have many possible meanings
o Open to multiple interpretations

The Encoding/decoding model of communication
Background
 Developed by Stewart Hall
Idea
 Media texts are decoded and interpreted differently depending on the
reader’s
o Cultural background
o Economic standing
o Personal experiences
Results in 3 ways an audience member could read a text
 Dominant Reading
o Reader fully accepts intended meaning
o Views the text as natural and transparent
 Negotiated Reading
o Reader parially accepts the intended meaning
 Broadly accepts the ideas
 But modifies them to relfect their own
 Position
 Experiences
 Interests
 Oppositional Reading
o Reject the reading
o Because it opposes their social position

,Contexts
Production Context
The people involved in creating the text
 Their beliefs
 Previous work
 Comments on the text
Conditions of production
 Aim of the text
 Financial & political Constraints
 Where it was produced
 Factors influencing the text
o Social
o Political
o Historical

Distribution Context
General Idea that texts
 Exist in a social situation
 Are distributed in a specific context
Space
 Specific media space
o Spaces have different
 Implied readerships
 Watched by a certain culture
 Social agendas/aims
 Example
 Teen glamour magazine VS. adult porn magazine
o Influence of other surrounding texts
 Influences the way people look at the text
 Example
 Watching South Park at home VS. Watching it in a
film review lecture
 Wider social space
o Geographically, where it is being viewed
o The dominant culture in that area
o Example
 Zapiro cartoon criticizing Zuma in Soweto VS. Sandton
Time
 Time of day it is intended to be viewed
o Cartoons when adults are at work
o Internet not influenced by this because its global
 Time in history it was produced
o The ideas and discussions of that time are often reflected
o Something could be bland today
 But pushed the boundaries back then

,Audience Context
 Texts can produce many different meanings
o Because they are different people
 Therefore look for the text’s dominant reading
Reception studies
 Study how audiences view texts by analysing how they
o Actively receive texts
o Consume texts
o Interact with texts
The Inscribed Reader
 A receptive member of the target market the text aims to address
o Gender
o Level of education
o Age
o nationality
The actual reader
 The real people who end up interpreting the text
o Not necessarily the people who the creator intended to address
 How they are studied
o Look at how these people interpret the texts
o Engage with them before and after they read the texts by
 Observing
 Interviewing
 Interacting

,Researching Audiences
Ways of studying audiences
Effect studies
 Look at how audiences are directly affected by the media
o With experiments that
 Media viewed as thins that make the audience vulnerable

Reception studies
 Look at how use and interpret media


Areas of audience research
Quantitative audience research
 Looks at the numbers
o How many people view a program

Qualitative audience research
 Looks at how people respond
o Why they like/dislike a program
 Used in reception studies

,Effect of Media on Audiences
Direct Effects Model
Also called
 Hypodermic Model
 Magic Bullet theory of communication
Idea
 Media produced inject/shoot their intended meaning into audiences
 Audience absorbs messages like a sponge
Consequence
 Media radically affect consumers
 Can be effectively used in propaganda
Assumptions
 Audiences accept the intended meaning
 Media producers & consumers have a predictable & asymmetric
relationship

Reinforcement Model
What it does
 Refines the direct effects model
Idea
 Media and social forces work together
 To influence people
 When the media’s message is also being produced elsewhere in society
o Education
o Family
o Religion
Consequences
 Media most effective when reinforcing existing beliefs
 People ignore and resist info
o If it doesn’t fit into their existing belief system

Cultivation
Idea
 Media has a long-term cumulative effect
 Long-term exposure and persistent exposure needed for media to have an
effect
Consequences
 Media cultivates attitudes and beliefs
 Plays a part in socializing people

Desensitisation
Idea
 Long-term exposure to troubling media images can build a tolerance
Consequence
 Viewers become less sensitive & the images become less troubling
 More likely to view these once troubling things as acceptable

, Ways audiences decode/read texts
Proves polysemy
 Shows there are many ways a text can be interpreted
 Therefore proves polysemy
o The idea that a sign can have many meanings

Preferred reading
 Audiences blindly accept the intended meaning
 Don’t question it

Negotiated reading
 Audiences negotiate with the text’s intended meaning
o Only accept some of what is being presented

Alternative/Oppositional reading
 Audiences completely reject the intended meaning

Los beneficios de comprar resúmenes en Stuvia estan en línea:

Garantiza la calidad de los comentarios

Garantiza la calidad de los comentarios

Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!

Compra fácil y rápido

Compra fácil y rápido

Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.

Enfócate en lo más importante

Enfócate en lo más importante

Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable. Así llegas a la conclusión rapidamente!

Preguntas frecuentes

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

100% de satisfacción garantizada: ¿Cómo funciona?

Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller byrondevin. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for 15,57 €. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

45,681 summaries were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 15 years now

Empieza a vender

Vistos recientemente

Examen ·

(0)

CH.1 MTC POLICE ACADEMY|GRADED A+

Examen ·

(0)

FCLE EXAM QUESTIONS AND ANSWERS

Otro ·

(0)

Med-Surg HESI Study Guide

Examen ·

(0)

WGU C207 OA Module 3 Quiz

Examen ·

(0)

NURS 5366 / NURS5366 Quiz 3

Otro ·

(0)

Answers to Practice Set 7

Resumen ·

(2)

Samenvatting Godsdienst 1

Examen ·

(0)

CMG3701 Assignment 1 2023

Resumen ·

(0)

bedrijfseconomie Domein F

15,57 €
  • (0)
Añadir al carrito
Añadido