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Question 1 (50 Marks)
1. Discuss the role of stakeholder management in the Nando's project. How did the project team engage
with franchisees, suppliers, and employees to ensure that everyone was aligned with the new design
and understood their role in the rollout? (5)
ANSWER:
Question 1: Role of Stakeholder Management in the Nando's Project
Stakeholder management played a pivotal role in the success of the Nando's restaurant redesign and
branding update project. The project team recognized the importance of engaging franchisees,
suppliers, and employees to ensure alignment with the new design and their roles in the rollout. Here's
how they managed these stakeholders:
• Franchisees: Nando's engaged with franchisees through clear and transparent communication,
providing them with a comprehensive understanding of the new design's value and vision. This
likely included detailed presentations, training programs, and materials that helped franchisees
grasp the concept. Support and incentives may have been offered to encourage their adoption of
the new design, and franchisees were made to feel like valued partners in the project's success.
• Suppliers: Effective collaboration with suppliers was essential to the project's success. The project
team communicated their requirements and expectations, including any changes in materials or
design specifications, and worked closely with suppliers to ensure the timely delivery of resources.
By maintaining open lines of communication, the team created a strong partnership with suppliers,
which helped prevent potential delays or disruptions in the supply chain.
• Employees: Nando's placed a significant emphasis on aligning employees with the new design, as
they play a critical role in delivering the Nando's customer experience. Internal communication and
training sessions were likely conducted to educate employees about the changes and how they
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