TEST BANK for Marketing Strategy, Text and Cases 7th Edition, by Ferrell O. C. and Michael Hartline All Chapters A+ Chapter 1: Marketing In Today's Economy Chapter 2: Strat egic Marketing Planning Chapter 3: Collecting And Analyzing Marketing Information Chapter 4: Developing Competitive Advantage ...
TEST BANK for Marketing Strategy, Text and Cases 7th Edition, by Ferrell O. C. and Michael Hartline. ISBN-13: 9781337495097. All Chapters 1-10.
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TEST BANK for Marketing Strategy, Text and Cases 7th Edition, by Ferrell O. C. and Michael Hartline
,TEST BANK for Marketing Strategy, Text and Cases 7th Edition, by Ferrell O. C. and Michael Hartline
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
, TEST BANK for Marketing Strategy, Text and Cases 7th Edition, by Ferrell O. C. and Michael Hartline
Solution Manual
Marketing Strategy
TEXT AND CASES
SEVENTH EDITION
O.C. Ferrell
Belmont University
Michael D. Hartline
Florida State University
Test Bank Page 3
, TEST BANK for Marketing Strategy, Text and Cases 7th Edition, by Ferrell O. C. and Michael Hartline
Brief Contents
Preface xiii
About the Authors xvii
1 MARKETING IN TODAY‘S ECONOMY 1
2 STRATEGIC MARKETING PLANNING 27
3 COLLECTING AND ANALYZING MARKETING INFORMATION 56
4 DEVELOPING COMPETITIVE ADVANTAGE AND STRATEGIC FOCUS 89
5 CUSTOMERS, SEGMENTATION, AND TARGET MARKETING 119
6 THE MARKETING PROGRAM 153
7 BRANDING AND POSITIONING 203
8 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING STRATEGY 230
9 MARKETING IMPLEMENTATION AND CONTROL 260
10 DEVELOPING AND MAINTAINING LONG-TERM CUSTOMER RELATIONSHIPS 289
CASES
CASE 1 USA TODAY: INNOVATION IN AN EVOLVING INDUSTRY 318
CASE 2 CONSUMERS TAKE A SHINE TO APPLE, INC. 331
CASE 3 MONSANTO BALANCES THE INTERESTS OF MULTIPLE STAKEHOLDERS 342
CASE 4 NEW BELGIUM BREWING (A): SOCIAL RESPONSIBILITY AS COMPETITIVE ADVANTAGE 355
CASE 5 NEW BELGIUM BREWING (B): DEVELOPING A BRAND PERSONALITY 364
CASE 6 MATTEL CONFRONTS ITS MARKETING CHALLENGES 373
CASE 7 MISTINE: DIRECT SELLING IN THE THAI COSMETICS MARKET 384
CASE 8 BP STRUGGLES TO REPAIR ITS TARNISHED REPUTATION 396
CASE 9 CHEVROLET: A CENTURY OF PRODUCT INNOVATION 407
CASE 10 WYNDHAM WORLDWIDE ADOPTS A STAKEHOLDER ORIENTATION MARKETING
STRATEGY 422
CASE 11 NASCAR: CAN‘T KEEP A GOOD BRAND DOWN 431
iv
Test Bank Page 4
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