CMN 102: Exam 2 Latest Update with Certified Solutions

CMN 102: Exam 2 Latest Update with Certified Solutions Cultivation Theory a. what is cultivation theory(by george gerben) -they believe that media exposure shapes perceptions and is a stable part of lifestyle -media is the main storyteller of our culture -*violence* is the principle message in all programming b. Iceberg analogy -just like an iceberg the media *is always in motion* heavy vs light viewers light viewers -less than 2 hours heavy viewers or *televison types* -more than 4 hours -faster to respond to questions -have cognitive mental shortcuts -makes attitudes more stronger results: heavy viewers percieved violent crimes as more likely to happen c. Media exposure and cultivation theory -social media use can negatively impact mental health -can cause depression and anxiety -lack of sleep Priming Theory a. What is priming theory? -an event can activate thoughts that can be related to ideas and action tendencies - a *network* units interconnected -ex: beliefs, thoughts, feelings, memories etc. b. Priming and Violence ex: after a short period of time after viewing a violent stimuli a viewer will be inclined to... 1. have hostile thoughts 2. justify agressive acts 3. be inclined to behave aggressively c. Priming in Food Ads food ad exposure primes increased food consumption Agenda-Setting Hypothesis (ASH) they believe that the attention given to issues by the media influence the publics perceptions of the important issuess -news media sets the agenda -media tells us what to think about but not how to think -*the more you see something the more you think its important* a. Correlation Design the more media coverage the more perceived importance ex: the media talks about trump a lot therefore you think that issue is important Framing the media not only sets agendas but *select*, emphasize, exclude, and elaborate elements of news stories -or second order agenda setting pat tillman because the media framed his death as heoric thats what the U.S. believed...but in reality he was killed by a fellow soldier Entertainment Education refers to prosocial messages embedded in popular entertainment and media content ex: greys anatomy primed people to not trust hospitals/doctors Why does Entertainment education work? a. Narrative Involvement - you get transported -"you get caught up in the show" b. Character Involvement