International marketing strategy - Zeer uitgebreid. 1 t/m12
Todos para este libro de texto (2)
Escuela, estudio y materia
Hogeschool van Amsterdam (HvA)
Commerciële Economie
International Marketing Management
Todos documentos para esta materia (11)
4
reseñas
Por: thompsen2002 • 3 meses hace
Por: tijmenvanwegen • 4 año hace
Por: ryanpool26 • 5 año hace
Por: loesvanbroekhuizen • 5 año hace
Vendedor
Seguir
milanisrael
Comentarios recibidos
Vista previa del contenido
1.1 Macro, meso en micro omgevingsfactoren selecteren en benoemen (adhv korte
praktijkcase) die van invloed kunnen zijn op een internationaal opererende firma
Macro environment: SLEPTS
- Social/cultural: language, religion, aesthetics, values
- Legal: local domestic law, international law, home domestic law
- Economic: developed economies, emering economies, less developed economies
- Political: Operational restrictions, discriminatory restricstions, physical actions
- Technological: Internet, satelite, WWW
- Sustainability
Meso environment: Porters 5 forces
- Competitive rivalry The number and strength of the competitors
- Supplier power How easy it is for suppliers to increase their prices
- Buyer power How easy it is for your buyers to drive your prices down
- Threat of substitution The likelihood for your consumers of finding a different way
of doing what you do
- Threat of new entry Your position can be affected by people’s ability to enter your
market
Micro environment: 7s McKinsey
- Hardware of successful management: Strategy, structure, systems
- Software of successful management: Style, staff, skills, shared values
1.2 Het verschil uitleggen tussen export marketing, international marketing en global
marketing
- Export marketing: The firm markets its goods/services across national boundaries.
- Internationsal marketing: The firms’ marketing activities include activities, interests
or operations in more than one country and where there is some kind of influence or
control of marketing activities from outside the country which the goods/services will
actually be sold.
- Global marketing: Whole organization focusses on selection and exploitations of
global marketing opportunities around the globe, with the objective of achieving a
global competitive advantage.
1.3 Uitleggen waar een succesvolle internationale strategie vanaf hangt
Manage, learn and be proactive about the global marketplace at micro and macro level.
, 1.4 De stappen van het internationale marketingplanningsproces op hoofdlijnen
uiteenzetten
1. Stakeholders expectations
2. Situation analyses
3. Resources and capabilities
4. Corporate aims and objectives
5. Marketing strategies
6. Implementation of the plan
7. Control and feedback
2.1 Uitleggen welke factoren/krachtenvelden internationale handel beïnvloeden
- Tariff barriers
- Non-tariff barriers
- World trading blocs
o EU: European Union
o BRIC: Brazil, Russia, India China
o NAFTA: North American Free Trade Area
- World trading orginizations
o IBRD: International Bank for Reconstruction and Development
o IMF: International Monetary Fund
o WTO: World Trade Organization
2.2 De rollen benoemen van wereld handelsorganisaties die de wereldhandel
stimuleren
IBRD – International Bank for Reconstruction and Development
Vital source of financial and technical assistance to developing countries around the world.
They help governments in developing countries reduce poverty by providing them with
money and technical expertise they need for a wide range of projects.
IMF – International Monetary Fund
Main function is to provide short-term international liquidity to countries with a negative
balance of payments, enabling them to continue to trade internationally.
WTO – World Trade Organizations
The aim of the WTO is to promote a free market international trade system. It promotes trade
by:
- Working to reduce tariffs
- Forbidding import/export bans and quotas
- Eliminating discrimination against foreign products and services
- Eliminating other obstacles to trade, commonly known as non-tariff barriers
2.3 Het begrip en het ontstaan van tariffs uitleggen
Tariffs are direct taxes or charges on import. Countries use this to protect their own economy
and workforce.
Los beneficios de comprar resúmenes en Stuvia estan en línea:
Garantiza la calidad de los comentarios
Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!
Compra fácil y rápido
Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.
Enfócate en lo más importante
Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable.
Así llegas a la conclusión rapidamente!
Preguntas frecuentes
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
100% de satisfacción garantizada: ¿Cómo funciona?
Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller milanisrael. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for 2,99 €. You're not tied to anything after your purchase.