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MNM3703 SSIGNMEN 1 SEMESTER 1 2024
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- Institución
Essay of 10 pages for the course SALES MANAGEMENT at Unisa (SUZUKI CASE STUDY)
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passmatetutorials@gmail.com MNM3703 0612521185/0717513144/0680538213DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE REPORT IS
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Contents
Question 1 .................................................................................................................. 3
Emphasize the Experience ................................................................................. 3
Personalization.................................................................................................... 3
Comparison with Competitors ............................................................................. 3
Incentives and Guarantees ................................................................................. 3
Price Concerns.................................................................................................... 4
Safety and Reliability........................................................................................... 4
Maintenance and Service .................................................................................... 4
Resale Value ....................................................................................................... 4
Question 2 .................................................................................................................. 4
Geographic Specialization .................................................................................. 5
Product Specialization......................................................................................... 5
Customer Specialization ..................................................................................... 5
Evidence from Case Study .................................................................................. 6
Potential Advantage ................................................................................................ 7
Potential Disadvantage ........................................................................................... 7
Specific Solution for Suzuki ................................................................................. 7
Question 3 .................................................................................................................. 7
Current Market Environment Analysis..................................................................... 7
Suzuki Auto South Africa's Market Strategy ............................................................ 8
Quantitative Sales Forecasting Technique .............................................................. 8
Time Series Analysis ........................................................................................... 8
Regression Analysis ............................................................................................ 8
Qualitative Sales Forecasting Technique ................................................................ 8
Market Research and Surveys ............................................................................ 8
Expert Opinions and Delphi Method.................................................................... 9
References ............................................................................................................... 10
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