1.1 INTRODUCTION................................................................................................ 2
1.2 PROBLEM STATEMENT...................................................................................... 4
1.3 SUBPROBLEMS................................................................................................. 4
1.4 LITERATURE REVIEW........................................................................................ 4
1.4.1 Community radio station relation to listeners on social media.....................4
1.4.2 Community radio station use of social media to retain listeners..................5
1.4.3 Ways listeners follow social media of local radio stations.............................7
1.5 THEORETICAL FRAMEWORK.............................................................................8
1.6 RESEARCH METHOD FRAMEWORK...................................................................9
1.6.1 Characteristics of qualitative and quantitative research designs..................9
1.6.2 Reasons for research design with qualitative and quantitative...................10
1.6.3 Data collection method...............................................................................11
1.6.4 Target population........................................................................................ 11
1.6.5 Accessible population................................................................................. 11
1.6.6 Sampling category and type.......................................................................11
1.6.7 Sampling size.............................................................................................. 12
1.6.8 Unit of analysis........................................................................................... 12
1.6.9 Data analysis method................................................................................ 12
1.7 CONCLUSION............................................................................................ 13
1.8 SOURCES CONSULTED....................................................................................13
1.1 INTRODUCTION
Community radio culture is valued globally owing to its participatory and empowerment
characteristics. Gavaza and Pearse (2019) argue that community radio values stem fromthe
fact that ownership and operation are spearheaded by communities. They are distinguished
2
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