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MNG3701 Assignment 2 2024
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MNG3701 Assignment 2 2024
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TABLE OF CONTENTSINTRODUCTION.............................................................................................................................. 3
QUESTION 1: INTERNAL ENVIRONMENT OF MTN .................................................................... 3
Introduction....................................................................................................................................... 3
Resource Position of MTN ............................................................................................................. 4
Infrastructure ..................................................................................................................................... 4
Human Resources ........................................................................................................................... 4
Technological Resources ................................................................................................................. 4
Brand Reputation and Customer Base ..............................................................................................4
Financial Resources......................................................................................................................... 5
Organizational Capabilities ............................................................................................................. 5
Conclusion........................................................................................................................................5
QUESTION 2: FOUR-CORNER ANALYSIS..................................................................................6
Introduction......................................................................................................................................6
Using the four-corner analysis to analyze Vodacom: ......................................................................6
Strategic Groups: ............................................................................................................................ 6
Strategic Goals:............................................................................................................................... 6
Fundamental Business Model:........................................................................................................ 6
Strategic Resources and Capabilities: ............................................................................................ 6
Conclusion.......................................................................................................................................7
QUESTION 3: CONCEPT OF CAPABILITIES ...............................................................................7
Introduction.......................................................................................................................................7
Capabilities of MTN .........................................................................................................................7
Network Infrastructure and Technology Capabilities ...................................................................... 7
Fintech and Digital Capabilities....................................................................................................... 8
Financial and Capital Management Capabilities ............................................................................. 8
Conclusion........................................................................................................................................ 8
QUESTION 4: COST LEADERSHIP STRATEGY ........................................................................... 9
Introduction........................................................................................................................................ 9
Cost leadership ................................................................................................................................ 9
Operational Efficiency ....................................................................................................................... 9
R&D Cost Control............................................................................................................................ 10
Lean Marketing and Distribution ...................................................................................................... 10
Conclusion........................................................................................................................................10
CONCLUSION ................................................................................................................................. 11
REFERENCES.................................................................................................................................12
, ADDENDUM B: MANDATORY ASSIGNMENT 02 FOR SEMESTER 1 2024
Assignment 02 and assesses the outcomes in Lessons 4, 5 and 6
ASSIGNMENT 02 SEMESTER 01
MTN Group
INTRODUCTION
In this task, we will examine MTN Group Limited's internal environment using various
strategic management frameworks. By reviewing the MTN Group Limited Integrated
Report for the year ending December 31, 2022, we will address a series of questions
through essay-style responses.
Initially, we will utilize the Resource-Based View (RBV) model to scrutinize MTN's internal
environment, emphasizing the company's resource allocation and offering illustrative
instances to reinforce our assessment. Subsequently, we will employ the four-corner
analysis to evaluate a significant competitor within the industry, projecting their
forthcoming actions and strategies.
Subsequent to that, we will delve into the notion of capabilities and apply functional
analysis to pinpoint and elucidate MTN's capabilities, correlating them with the functional
domains of the organization. Lastly, we will select a cellular phone brand and elucidate
the cost leadership strategy it pursues. To accomplish this assignment, access to the
MTN Group Limited Integrated Report and a comprehensive grasp of strategic
management models and principles are requisite.
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