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MNG3701 Assignment 2 Semester 1 2024 - DUE April 2024
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MNG3701 ASSIGNMENT2 SEMESTER 1 2024 -
DUE APRIL 2024
[Company address]
, MNG3701 Assignment 2 Semester 1 2024 - DUE April 2024
Question 1
Use the RBV model to analyse the internal environment of MTN. In your
analysis do the following: Explain by means of examples the resource position
of MTN. 10
RBV Analysis of MTN's Internal Environment
The Resource-Based View (RBV) model helps us understand how a firm's internal
resources can create a competitive advantage. Let's analyze MTN's internal
environment using the RBV framework:
Resource Position of MTN:
1. Tangible Resources:
• Extensive Network Infrastructure: MTN boasts a vast network across its
African footprint. This includes mobile towers, fiber optic cables, and
switching centers. This enables them to offer wide network coverage and
potentially lower data transfer costs compared to competitors with less
infrastructure.
2. Intangible Resources:
• Brand Recognition: MTN is a well-established brand across Africa,
recognized for reliability and service. This strong brand image attracts and
retains customers, giving them an edge in marketing and customer
acquisition.
• Customer Relationships: MTN has a large and loyal customer base built
over many years. These strong customer relationships can translate into
recurring revenue and lower customer churn.
3. Human Resources:
• Skilled Workforce: MTN employs a skilled workforce with expertise in
telecommunications, engineering, and mobile financial services. This
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