3.1. Industry Overview ......................................................................................... 4
3.2. Impact of COVID-19 and Digitalisation .......................................................... 5
3.3. Survival Strategy in Times of Adversity ......................................................... 5
3.4. Market Share and Competitive Overview ...................................................... 5
3.5. Nature of Competition ................................................................................... 6
3.6. AMC Framework and Strategic Responses .................................................. 6
3.7. Terms
VRIO Framework and Competitive Dynamics ............................................... 6 of use
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5. CONCLUSION ..................................................................................................... 8
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