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passmatetutorials@gmail.com HRIOP87 ASSIGN 3 2024062621185/0680538213/0717513144
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE GUIDE IS NOT
PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A POSSIBLE SOLUTION TO
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, passmatetutorials@gmail.com HRIOP87 ASSIGN 3 2024
062621185/0680538213/0717513144
QUESTION 1
Identify two reports in the media that illustrate any of the content that is covered in Unit
3, for instance, in the fields of transformative consumer research, consumer well-
being, consumer vulnerability and bottom-of-pyramid consumers. Provide the URL for
each item and critically review its relevance in terms of the contents of this unit. (15)
Report 1: Transformative Consumer Research
Title: "Transformative Consumer Research Conference Highlights" Source: Stockton
University News URL: Spotlight On: Naz Onel - News | Stockton University
This article discusses the Transformative Consumer Research (TCR) Conference held
at the University of London. Associate Professor Naz Onel highlighted her research
on "Artificial Intelligence for Sustainable Living" at the event, which emphasizes the
importance of consumer welfare and quality of life in consumer research. The
conference brought together scholars from various countries to discuss topics such as
consumer well-being and societal impact, aligning with themes in transformative
consumer research covered in Unit 3. This report is highly relevant to Unit 3 as it
demonstrates practical applications of transformative consumer research in
addressing global issues like sustainability and consumer well-being. It showcases
interdisciplinary efforts to improve consumer quality of life, a core aspect of
transformative consumer research.
Report 2: Impact of Financial Insecurity and Social Inequality
Title: "Assessing the Societal Impact of Research: The Relational Engagement
Approach" Source: EMAC Annual Conference 2023 URL: Transformative Consumer
Research | EMAC ANNUAL CONFERENCE 2023
This report highlights the discussions at the EMAC Annual Conference about the role
of transformative consumer research in addressing social issues such as financial
insecurity, social inequalities, and consumer health. It emphasizes the need for
research that promotes consumer well-being and sustainability. The conference
invited papers that explore how marketing can serve communities and improve
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