Test Bank for Marketing: The Core, 7th Canadian Edition by Roger A. Kerin | Complete Chapters
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Grado
MKT488
Institución
MKT488
Test Bank for Marketing: The Core, 7ce 7th Canadian Edition by Roger A. Kerin, Steven W. Hartley, Arsenio Bonifacio, Donna Dumont, Sheldon Koufman. This document has all chapters in it and includes Multiple Choice questions (MCQs) , True False (T/F), Short Questions. Answers for Multiple Choice and...
Test Bank for Marketing The Core, 7th Canadian E by Roger Kerin
Chapter 01 7ce Kerin Answers Included ✅
1) Marketing revolves primarily around promotion. Complete Chapters ✅
⊚ true
⊚ false
2) In most organizations, the marketing function provides a connection to customers.
⊚ true
⊚ false
3) Creating products with added value is achieved only through pricing strategies.
⊚ true
⊚ false
4) Successful marketing is focused on customer needs and wants.
⊚ true
⊚ false
5) A target market is the specific group of existing and potential consumers to which marketers
direct their marketing efforts.
⊚ true
⊚ false
6) The marketing mix refers to the 4 Ps - product, price, promotion, and place.
⊚ true
⊚ false
7) "Place" refers only to the physical store where consumers can purchase a product.
⊚ true
⊚ false
1
,8) The marketing process involves identifying consumer needs, managing the marketing mix to
meet the identified needs, and reaching potential customers or the market.
⊚ true
⊚ false
9) "Exchange" is the process of planning and managing goods, services, or ideas to meet
consumer needs and organizational objectives.
⊚ true
⊚ false
10) In marketing, a product is defined as something tangible that you can touch and own but not
experience.
⊚ true
⊚ false
11) An idea is a concept that typically looks for support.
⊚ true
⊚ false
12) The term "market" describes the potential consumers who have both the willingness and
ability to buy a product.
⊚ true
⊚ false
13) In the production orientation stage, companies focused on selling products in order to make a
profit.
⊚ true
⊚ false
14) The sales orientation stage focused on satisfying the needs of consumers while trying to
achieve organizational goals.
⊚ true
⊚ false
2
,15) The marketing orientation stage arose when organizations started focusing on satisfying the
needs of consumers while achieving organizational objectives.
⊚ true
⊚ false
16) A marketing orientation includes organizations considering the lifetime value of their
customers and striving to offer better products and services.
⊚ true
⊚ false
17) Relationship marketing involves an emphasis on customer retention and satisfaction, rather
than short-term transactions.
⊚ true
⊚ false
18) CRM, or Customer Relationship Management, was commonly used in the production
orientation stage.
⊚ true
⊚ false
19) Many large firms measure the effectiveness of purchase incentives through a measure called
share of wallet.
⊚ true
⊚ false
20) Customer relationship management is rooted in the knowledge that it is less expensive to
service and maintain current customers than to constantly acquire new ones.
⊚ true
⊚ false
3
, 21) Database technology is a tool that facilitates relationship marketing through a focus on
corporate social responsibility (CSR) and is often facilitated using CSR software.
⊚ true
⊚ false
22) Digital technology has changed the path-to-purchase and drives how consumers gather
information, connect with each other and businesses, and purchase products.
⊚ true
⊚ false
23) Content marketing refers to brands or companies publishing blogs, investing in resources to
produce unique content and paying for content-related ads.
⊚ true
⊚ false
24) Mobile marketing refers to any form of advertising, such as those on trains, buses or cars,
that are not fixed in location.
⊚ true
⊚ false
25) Real time marketing is enabled by sophisticated CRM systems.
⊚ true
⊚ false
26) Social media marketing allows brands to connect with audiences on a personal level,
humanizing the brand.
⊚ true
⊚ false
27) Experiential marketing involves creating opportunities for consumers to directly interact with
a brand.
⊚ true
⊚ false
4
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