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MNG3702 Assignment 1 (ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED

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Well-structured MNG3702 Assignment 1 (ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!)..... Michelin Bibendum Michelin is a leading French brand and manufacturer of tires and rubber products.The company was founded in 1888 by two Michelin brothers an...

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Por: magwede • 1 mes hace

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MNG3702
Assignment 1 Semester 2 2024
Unique Number: 605474
Due Date: 25 July 2024

QUESTION 1

Strategic management is a continuous process that ensures an organization achieves and
sustains competitive advantage. The process perspective of strategic management is
traditionally broken down into three key stages: strategic planning, strategy implementation, and
strategy review and control. In the context of Michelin and the development of the Michelin
Guide, each of these stages can be examined to understand how the company has managed
to maintain its competitive advantage over time.



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