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DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
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DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024 QUESTIONS AND ANSWERS
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DPR3702 Assignment1 Semester 2 2024 -
DUE 16 August 2024
QUESTIONS WITH COMPLETE ANSWERS
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[Course title]
,DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN ORGANISATIONS AND
PRESSURE GROUPS In learning unit 1, you learnt about public relations in campaign
organisations and pressure groups and different tactics used to practise public relations in this
context. According to Fourie and Cant (2017:236), “to plan and manage PR campaigns
effectively, it is necessary for the practitioner to evaluate the context and industry that PR takes
place in, since it can differ from organisation to organisation”. Using this background and the
knowledge you gained, answer the questions and apply your answers to the practical task below.
QUESTION 1: PUBLIC RELATONS IN CAMPAIGN ORGANISATION AND PRESSURE
GROUPS
1.1 You have been appointed by the Council for the Advancement of the South African
Constitution (CASAC), whose mandate is to ensure that the Constitution of South Africa is
advanced and not violated by any state institution. Using the description by Tech and Yeomans
(2009), discuss why CASAC is classified as a campaign organisation. Do not reproduce the
definition of a campaign organisation from the content but use the aspects of the definition to
answer this question. (5)
1.2 Identify two actions taken by CASAC as a campaign organisation in the past 5 years to
advance their strategic objectives. In your discussion mention the action and the steps CASAC
took to make sure the issue was resolved. (8)
1.3 Identify and discuss four public relations tactics that CASAC can use to advance their
strategic objective as a campaign organisation in South Africa. (12)
, ### Question 1: Public Relations in Campaign Organisation and Pressure Groups
#### 1.1 Classification of CASAC as a Campaign Organisation
The Council for the Advancement of the South African Constitution (CASAC) is classified as a
campaign organisation based on several key aspects outlined by Tech and Yeomans (2009):
- **Purpose-Driven**: CASAC operates with the clear and specific purpose of advancing and
protecting the Constitution of South Africa. This aligns with the typical characteristic of
campaign organisations, which focus on a singular cause or issue.
- **Advocacy and Influence**: CASAC engages in advocacy efforts to influence public policy
and opinion. Campaign organisations are known for their active role in shaping legislation and
societal norms, which CASAC does by monitoring state institutions and ensuring they adhere to
constitutional principles.
- **Public Mobilisation**: CASAC mobilises public support to amplify its cause. Campaign
organisations often rely on public involvement and engagement to drive their objectives, and
CASAC does this by raising awareness and encouraging citizen participation in constitutional
matters.
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