COM3708 Assignment 1 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE 9 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us ... PHASE 1: ASSESS
Outcome of phase 1
A document should be produced th...
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, Table of Contents
1 PHASE 1: ASSESS ..................................................................................................... 1
1.1 Identify the communicator .................................................................................. 1
1.1.1 Identify the organisation ........................................................................... 1
1.1.2 Write a letter to the owner/manager/organiser of Legae la Bana NPO ..... 1
1.1.3 What was your experience in approaching the organisation? .................. 1
1.1.4 How did the organisation respond to your request? .................................. 1
1.1.5 You have to establish a working relationship with the organisation ........ 1
1.1.6 Identify who the communicator for the campaign would be. ..................... 2
COMPLETING PHASE 1.2 ............................................................................................. 2
1.2 Identify the target audience ................................................................................ 2
1.2.1 Formulate a proper research problem statement ....................................... 2
1.2.2 Formulate at least three sub-problems ........................................................ 2
1.2.3 Formulate one research question for each sub-problem. .......................... 3
1.2.4 Identify the unit of analysis........................................................................... 3
1.2.5 Identify the population(s) for the study ....................................................... 3
1.2.6 Describe the sampling procedures applied................................................. 3
1.2.7 Identify the specific methodology ................................................................ 3
1.2.8 Report your results in full ............................................................................. 4
1.2.9 Explain how you made provision for audience segmentation ................... 4
1.2.10 Explain what you have learned from the research exercise .................... 4
1.3 Analyse the situation and identify campaign aims ....................................... 5
1.3.1 Give an historical review and forecast (10 to 15 lines)........................... 5
1.3.2 Describe the social, political, and economic environment and the impact
on the organisation ................................................................................................ 6
1.3.3 Competitors.................................................................................................... 7
1.3.4 Describe the organisation and its culture ................................................... 7
1.3.5 Identify three communication issues that are relevant to the campaign .. 7
1.3.6 Three broad general aims for the campaign ............................................... 8
2 PHASE 2: CREATE ................................................................................................. 8
2.1 Stipulate the communication problem or opportunity ...................................... 8
2.1.1 Formulate the main communication problem or opportunity .................... 8
2.1.2 Why do you need to conduct this campaign?............................................. 8
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