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STUDENT NUMBER: 67404952QUESTION 1
INTRODUCTION
Since its inception in 1954, Bell Equipment has established itself as one of the global material
handling industry, originating from kwazulu-Natal, in the heart of South Africa. By demonstrating a
remarkable track record spanning over six decades and maintaining a strong presence in various
industrial sectors, this essay aims to explore and underline the reasons behind Bell Equipment’s
impressive success story, while also focusing on its strategic plans, mission statement and swot
analysis.
1.DIFFERENT STAKEHOLDERS WHO HAVE AN IMPACT ON BELL
Employees
Employees are one of the most critical cogs in the Bell Equipment machine. The firm’s
commitment to integrity and innovation is upheld by this diverse team of individuals, who
demonstrate commitment and dedication in their varied roles. They have an expectation
that the company will provide a safe, fulfilling and inclusive work environment ,which in turn
facilitates growth and job satisfaction.(Bell Equipment, our people’2020)
Customers
Is another essential stakeholder group are at the forefront of Bell Equipment’s operation,
and their expectations influence its offerings and services. Particular emphasis is placed on
the customers experience with Bell articulated dump trucks(ADTS)the company’s flagship
product. Clients worldwide expect reliable, efficient, and quality equipment that can
withstand numberous industry applications and challenging environments.(Bell
Equipment,products,2020)
Shareholders, the third stakeholder group, have a vested financial interest and expect the
organisation to deliver solid financial performance, ensuring their investment provides a
substantial return. Bell Equipment’s ability to maintain an impressive growth trajectory,
building 5000 machines annually, is a testament to its financial health and its capability to
meet shareholder expectations.(Bell Equipment, Investor Relations,2020)
Suppliers
Suppliers are another integral stakeholder group. Their collaborations with Bell Equipment
offering high quality materials and parts ensure the superior quality of the final equipment
range. The expect a mutually beneficial relationship underscored by reliability, integrity and
timely payments.
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