Test Bank for Social Media Marketing, 5th Edition by Tracy L. Tuten
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Grado
Social Media
Institución
Social Media
Test Bank for Social Media Marketing 5e 5th Edition by Tracy L. Tuten. Full Chapters test bank are included with answers (Chapter 1 to 11)
Chapter 1 The Social Media Environment Chapter 2 Social Consumers Chapter 3 Network Structure and Group Influences in Social Media
PART II: Social M...
Tuten, Social Media Marketing, 5e Test bank Chapter 1: The social media environment Multiple choice questions 1. Which person best fits the description of a ‘Digital Native’? a. Johnny, a college student, does not do anything in the morning until he checks his Instagram account for pictures from last night’s party. b. Bob was raised during the 1980s when the Internet was not widespread. c. Your mother remembers growing up without a personal computer in her home. d. The first thing Grandpa Henry does in the morning is walk to the end of the driveway for the newspaper, his source for the daily news. e. Bill Gates is the founder of Microsoft. Ans: A 2. Whom of the following best fits the role of a ‘Digital Native?’ a. A current sophomore in college. b. Your grandparents. c. Bill Gates, founder of Microsoft. d. Your 50-year-old uncle. e. Larry Page, founder of Google. Ans: A 3. Which of the following best explains what social media are? a. Anything that involves delivering hosted services online. b. The means to harness the collective knowledge of a crowd to solve problems and complete tasks. ������������������������������������������������������������������ Tuten, Social Media Marketing, 5e c. The online means of communication, conveyance, collaboration and cultivation among interconnected and interdependent networks. d. Sets of labels or tags that individuals choose in a way that makes sense to them, as opposed to using predefined keywords. e. People who share their views about a product or service, even though they’re not affiliated with the company. Ans: C 4. A synchronous interaction is best exemplified by which of the following? a. Watching a YouTube commercial. b. Posting a reply to a question on a discussion board within the week it was assigned. c. Responding a day later to an email from your friend. d. Reading through several blog posts on the Internet. e. Text messaging back and forth with a friend. Ans: E 5. What is the difference between synchronous and asynchronous interactions? a. Synchronous doesn’t require all the participants to respond immediately; asynchronous occurs in real time. b. Synchronous occurs in real time; asynchronous does not require all the participants to respond immediately. c. Synchronous requires social media; asynchronous requires traditional media. d. Synchronous requires traditional media; asynchronous requires social media. e. Synchronous requires mass media; asynchronous requires personal media. Ans: B 6. The social utility, Facebook, offers which type of interactions? a. Synchronous interactions only. b. Asynchronous interactions only. Tuten, Social Media Marketing, 5e c. Both synchronous and asynchronous interactions. d. Neither synchronous nor asynchronous interactions. e. These terms are not relevant to understanding the utility of Facebook. Ans: C 7. Which of the following is not true about the phrase, ‘a culture of participation’? a. It is based on a belief in democracy. b. It is one in which people freely interact with others. c. It exists with open access to venues that allow users to share content. d. It facilitates the power to build on the content of others from your own unique point of view. e. It discourages people from passively lurking on social media websites. Ans: E 8. Social media and traditional media are most alike in which regard? a. Both are only used online. b. Neither function in online settings. c. Social and traditional media include only one channel and one vehicle within that channel. d. Social and traditional media include several channels, and within each channel there are specific vehicles. e. Social and traditional media are not alike in any way. Ans: D 9. Broadcasts, digital channels and print that can reach a large number of people are examples of which type of media? a. Bulk media b. Personal media c. Mass media d. Social media Tuten, Social Media Marketing, 5e e. Individual media Ans: C 10. Which of the following completes the sentence, ‘Television, newspapers and magazines are ______ used to communicate a message’? a. mediums b. blogs c. apps d. vehicles e. connections Ans: A 11. Which of the following completes the sentence, ‘Christine maintains her ______ by indicating her status, availability, friend list and mood on Facebook’? a. social well-being b. social popularity c. social presence d. social identity e. social commerce Ans: C 12. Which of the following represents the three channels in the social community zone? a. Social network sites, message boards and forums and wikis. b. Micro-sharing sites, media sharing sites and news sites. c. Social games and gaming sites, socially enabled console games and alternate reality games. d. Reviews and ratings, deal sites and deal aggregators and social storefronts. e. The Internet, social software and social media users. Ans: A
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