The Impact of Social Media Marketing on
Consumer's Purchase and an Application on
Facebook
Semih Solak, Fatma Cakir
1.Introduction
The rapid developments in internet technologies have developed the concept of classical media and
have revealed digital marketing applications. The most pop...
RESEARCH AND
DEVELOPMENT ON
SOCIAL SCIENCES
Monographs and Studies of the Jagiellonian
University -ǕInstitute of Public Affairs
EDITED BY
ROMAN DORCZAK
REGINA LENART-GANSINIEC
CHRISTIAN RUGGIERO
MEHMET ALI ICBAY
, Monographs and Studies of the Jagiellonian University
Institute of Public Affairs
Research and Development on
Social Sciences
Edited by
Roman Dorczak, Regina Lenart-Gansiniec,
Christian Ruggiero, Mehmet Ali Icbay
Kraków 2018
, The publication was financed from the founds of the Jagiellonian University Faculty
of Management and Social Communication
Reviewers:
Prof dr hab. Łukasz Sułkowski, Jagiellonian University
dr Paweł Romaniuk, University of Warmia and Mazury
Series editing:
Chief Editor: dr hab. Ewa Bogacz-Wojtanowska, prof. UJ
Secretary: dr Wioleta Karna
Scientific Council:
prof. dr hab. Łukasz Sułkowski – Chairman
prof. dr hab. Aleksander Noworól
dr hab. Grzegorz Baran
dr hab. Zbysław Dobrowolski, prof. UJ
dr hab. Roman Dorczak
dr hab. Dariusz Grzybek
prof. dr hab. Monika Kostera
dr hab. Sławomir Magala
dr hab. Grzegorz Mazurkiewicz
prof. dr hab. Grażyna Prawelska-Skrzypek
prof. dr hab. Andrzej Szopa
Publisher:
Jagiellonian University Institute of Public Affairs
ul. prof. Łojasiewicza 4, 30-348 Kraków
tel. +48 12 664 55 44, fax + 48 12 644 58 59
e-mail: monografia_isp@uj.edu.pl
www.isp.uj.edu.pl
This publication or any of its fragments may not be reprinted without a written consent of the Publisher.
, Table of Contents
Communication
Semih Solak, Fatma Cakir
The Impact of Social Media Marketing on Consumer's Purchase and an Application on Facebook ........9
Mustafa Aslan, Yeter Can Domruk
The Use of Safranbolu Mumtazlar Mansion As A Cinematic Place: "120" As The Movie Example ........ 17
Basak Gezmen
A General Evaluation For Health Journalism in Turkey On Magazination ............................................ 25
Selda Bulut, Serpil Karlidag
A Discussion on Media Systems in Turkey ............................................................................................ 35
Melike Selcan Cihangiroglu
Spatial Memory in Films: Analysis of “Alice in Wonderland”................................................................ 45
Akin Deveci, Adile Celik
The Hegemonic Discourse of Judges in the TV Competition Shows: An Analysis Over “O Ses Turkiye
and Yetenek Sizsiniz” Shows .................................................................................................................. 53
Belgin Buyukbuga Tarhan, Ahmet Bora Tarhan
From Nationalist Grassroots to Center: The Good Party ....................................................................... 61
Konrad Gunesch
Leading Ladies’ Communication Facilities in Contemporary Film: Individual Competence and
Interpersonal Compassion as Artistic Role Models for Intercultural Consideration and Liberated
Gender Relations .................................................................................................................................... 71
Gulden Ozkan
Presidency as a Political Field: Reflections on Twitter from 24th June Elections in Field-Habitus
Relationality .......................................................................................................................................... 81
Gul Nihan Guven Yesildag, Mesut Iris
The Reflections of Tourism Mobility in The Local Media: Kusadasi Sample ......................................... 89
Ozge Guven Akdogan
The Film Manifesto on the Frame of Walter Benjamin's Thoughts ....................................................... 95
Christian Ruggiero, Simone Sallusti
Italian Golden Age of Populism: an Analysis of Movimento 5 Stelle and Lega TV Agenda in 2018
General Elections.................................................................................................................................. 113
Evrim Kabukcu Arslan
Use of Packaging Design Elements in Fashion Marketing And Communication ................................. 121
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