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MNG3701 ASSIGNMENT 2 2024 ANSWERS S2
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MNG3701ASSIGNMENT 2 , S2 2024
AUGUST 9, 2024
STUDENT NO: 42402115
,ADDENDUM D: MANDATORY ASSIGNMENT 02 FOR SEMESTER 2
2024 Assignment 02 and assesses the outcomes in Lessons 4, 5 and 6
26
ASSIGNMENT 02 SEMESTER 02
Essay Total marks: 50
Case study Vodacom Group
Instructions:
Conduct an internet search and access the Vodacom Group Limited Integrated Report for the
year ended 31 March 2022.
Read the report and answer the questions that follow in an essay format of 2 500 – 3 000
words (maximum of 10 pages).
1. Start the essay with an introduction.
2. Each question should be answered in a separate paragraph with a clear heading/sub-
heading.
3. When answering the question, begin with a theoretical overview based on the
prescribed material and additional resources and then apply the theory to the case study.
4. Use in-text citations to acknowledge your sources and include a full list of references.
5. End your essay with a conclusion.
6. All the questions should be answered as part of the essay with one introduction, a body
and one conclusion.
Note: You may need to conduct additional research when answering some of the questions.
, Mandatory Assignment 02 for Semester 2 2024: Case Study on
Vodacom Group
Introduction
In today’s competitive marketplace, understanding the micro-
environment is essential for businesses to make informed strategic
decisions. The micro-environment includes internal factors and forces
that directly impact an organization’s performance and decision-making
processes. This essay delves into the case study of Vodacom Group
Limited, particularly focusing on its Integrated Report for the year ended
31 March 2022. Various strategic frameworks, including the four-corner
analysis and value chain analysis, are used to assess Vodacom’s
capabilities, strengths, weaknesses, and competitive strategy. Through
this comprehensive examination, meaningful insights into Vodacom's
strategic positioning will be presented, thereby highlighting the
significance of thorough market and competitor analysis.
Importance of Analyzing the Micro-environment
Theoretical Overview
Analysing the micro-environment of a business is crucial as it helps
organizations identify variables that can affect their competitiveness
and profitability. Various factors, including competitors, suppliers,
customers, and internal resources, constitute the micro-environment,
and analysing these can provide a clearer understanding of a firm's
capabilities and limitations. The importance of micro-environment
analysis can be summarized as follows:
1. Identification of Competitive Advantage: By assessing strengths and
weaknesses relative to competitors, businesses can identify areas for
improvement and competitive advantage.
2. Informed Decision-Making: Understanding micro-environmental
factors ensures that leaders make decisions based on current and
relevant data, helping mitigate risks.
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