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EMPIRICAL MARKETING - ERASMUS UNIVERSITY 2023/2024 WITH 100% ACCURATE ANSWERS
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EMPIRICAL MARKETING - ERASMUS UNIVERSITY 2023/2024 WITH 100% ACCURATE ANSWERS
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EMPIRICAL MARKETING - ERASMUSUNIVERSITY 2023/2024 WITH 100%
ACCURATE ANSWERS
, EMPIRICAL MARKETING - ERASMUS
UNIVERSITY 2023/2024 WITH 100%
ACCURATE ANSWERS
STP - correct answersSegmentation, Targeting, Positioning
Relationship Equity - correct answersA set of relational assets and liabilities linked to boundary-spanning
employees and the social network associated with the offering or experience that add to or subtract
from the value provided by a firm's offering
brand equity - correct answersthe set of assets and liabilities linked to a brand that add to or subtract
from the value provided by the product or service, i.e Logos, Brand, Symbol
offering equity - correct answersthe core benefits relative to costs of an offering, stripped of brands or
relationships
Segmentation - correct answersthe process of dividing a larger market into smaller pieces based on one
or more meaningfully shared characteristics
Targeting - correct answersA strategy in which marketers evaluate the attractiveness of each potential
segment and decide in which of these groups they will invest resources to try to turn them into
customers.
Positioning - correct answersArranging for a Company to occupy a clear, distinctive, and desirable place
relative to competing Company in the minds of target consumers
Perceptual Maps - correct answerstool used to depict graphically the positioning of competing products
Customer-centric View - correct answersRestructuring a company from the top down to be more
customer orientated
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