UGA MARK 3000 CH 11 QUESTIONS AND ANSWERS | LATEST UPDATE | GRADED A+
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Grado
UGA MRK 3000
Institución
UGA MRK 3000
UGA MARK 3000 CH 11 QUESTIONS
AND ANSWERS | LATEST UPDATE |
GRADED A+
What is brand equity?
The value a brand adds to a product based on consumer perceptions.
How can businesses utilize predictive analytics?
By forecasting future trends and behaviors to make data-driven decisions.
...
UGA MARK 3000 CH 11 QUESTIONS
AND ANSWERS | LATEST UPDATE |
GRADED A+
What is brand equity?
✔✔ The value a brand adds to a product based on consumer perceptions.
How can businesses utilize predictive analytics?
✔✔ By forecasting future trends and behaviors to make data-driven decisions.
What is a customer acquisition cost (CAC)?
✔✔ The total cost incurred to acquire a new customer.
How does cause-related marketing benefit a company?
✔✔ By associating the brand with a social cause, enhancing brand image and customer loyalty.
What is a market penetration strategy?
✔✔ A plan to increase a product’s market share within existing markets.
1
, How can companies use heat maps in user experience design?
✔✔ To visualize where users click most frequently on a website for improved layout.
What is the function of an influencer in marketing?
✔✔ To promote a brand or product to their followers and enhance credibility.
How does a loyalty program impact customer lifetime value?
✔✔ It increases the overall revenue generated from each customer by encouraging repeat
business.
What is a marketing persona?
✔✔ A detailed representation of a typical customer used to tailor marketing strategies.
How does competitive positioning help a brand?
✔✔ It helps differentiate the brand from competitors and establish a unique market presence.
What is a brand’s value proposition?
✔✔ A statement that clearly defines the unique value a brand offers to its customers.
2
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