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MARK 3000 Grantham Final Exam Questions and Answers | Latest Update | 2024/2025 | Already Passed 9,30 €
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MARK 3000 Grantham Final Exam Questions and Answers | Latest Update | 2024/2025 | Already Passed

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MARK 3000 Grantham Final Exam Questions and Answers | Latest Update | 2024/2025 | Already Passed What is the role of a marketing budget? To allocate resources effectively for various marketing activities and campaigns. How does a loyalty program benefit a company? By encouraging repea...

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MARK 3000 Grantham Final Exam
Questions and Answers | Latest Update |
2024/2025 | Already Passed
What is the role of a marketing budget?


✔✔ To allocate resources effectively for various marketing activities and campaigns.




How does a loyalty program benefit a company?


✔✔ By encouraging repeat purchases and increasing customer retention.




What is the difference between direct and indirect sales channels?


✔✔ Direct sales involve selling products directly to consumers, while indirect sales use

intermediaries like retailers.




What is the purpose of a customer journey map?


✔✔ To visualize and understand the steps customers take from first contact to purchase.




How can a company measure brand awareness?


✔✔ By tracking metrics like social media mentions, search volume, and survey responses.


1

,What is the function of a marketing dashboard?


✔✔ To provide a real-time overview of marketing performance and key metrics.




What does a market trend represent?


✔✔ A general direction in which market conditions or consumer behaviors are moving.




How does content marketing support lead generation?


✔✔ By creating valuable content that attracts and engages potential customers.




What is the significance of a marketing mix model?


✔✔ To analyze the effectiveness of various marketing tactics and their impact on sales.




What role does customer segmentation play in personalized marketing?


✔✔ It allows businesses to tailor messages and offers to different customer groups based on their

specific needs and preferences.




What is the main goal of market research?


2

, ✔✔ To gather information that helps businesses make informed decisions.




How does a company use demographic data?


✔✔ To target specific groups based on characteristics like age, gender, and income.




What is brand loyalty?


✔✔ The tendency of customers to continue buying from the same brand.




What does a marketing objective define?


✔✔ The specific goals a business aims to achieve through its marketing efforts.




What is the role of market segmentation in advertising?


✔✔ To create targeted ads that appeal to different customer groups.




What is a marketing funnel?


✔✔ A model that describes the stages customers go through from awareness to purchase.




How does competitive analysis benefit a business?

3

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