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MKT 320F EXAM 1 QUESTIONS AND ANSWERS ALREADY PASSED
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MKT 320F EXAM 1 QUESTIONS AND ANSWERS ALREADY PASSED What is "brand revitalization"? It refers to efforts to renew and enhance a brand’s image and market position, often to combat declining sales or outdated perceptions. How does "behavioral segmentation" differ from other types of se...

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Información del documento

  • 10 de septiembre de 2024
  • 14
  • 2024/2025
  • Examen
  • Preguntas y respuestas

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  • mkt 320f exam 1 questions and answers already pass

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  • MKT 320F EXM 1
  • MKT 320F EXM 1

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MKT 320F EXAM 1 QUESTIONS AND
ANSWERS ALREADY PASSED

What is "brand revitalization"?


✔✔ It refers to efforts to renew and enhance a brand’s image and market position, often to

combat declining sales or outdated perceptions.




How does "behavioral segmentation" differ from other types of segmentation?


✔✔ Behavioral segmentation divides the market based on consumer behaviors and interactions

with products, such as purchase frequency and brand loyalty.




What does "market positioning statement" entail?


✔✔ It is a concise declaration that communicates how a brand or product should be perceived by

the target market compared to competitors.




What is "content marketing"?


✔✔ A strategy that involves creating and distributing valuable, relevant content to attract and

engage a target audience and drive profitable customer actions.




1

, How does "sponsorship marketing" work?


✔✔ It involves a company supporting an event, activity, or individual in exchange for brand

visibility and positive association.




What are "touchpoints" in customer experience management?


✔✔ Touchpoints are any interactions or points of contact between a customer and a brand

throughout their journey, impacting their overall experience.




What is "customer journey mapping"?


✔✔ It is the process of visualizing and analyzing the steps and experiences a customer goes

through when interacting with a brand, from awareness to purchase.




What does "niche marketing" focus on?


✔✔ Niche marketing targets a very specific, well-defined segment of the market, focusing on

specialized needs or interests that are not addressed by broader marketing.




How is "brand architecture" structured?


✔✔ Brand architecture defines the organization and relationship between different brands or

products within a company’s portfolio, guiding brand strategy and marketing.

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