GOOGLE ANALYTICS CERTIFICATION EXAM TEST BANK 90+ QUESTIONS WITH 100% CORRECT ANSWERS UPDATED
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GOOGLE ANALYTICS CERTIFICATION
GOOGLE ANALYTICS CERTIFICATION EXAM TEST BANK 90+ QUESTIONS WITH 100% CORRECT ANSWERS UPDATED
What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions?
Campaigns
Keywords
Bid Adjustments
Destination URLs - Answer-Bid Adjustments
If default Go...
GOOGLE ANALYTICS CERTIFICATION
EXAM TEST BANK 90+ QUESTIONS
WITH 100% CORRECT ANSWERS
UPDATED 2023-2024
What Google Analytics AdWords report can show which bid adjustments resulted in
higher conversions?
If default Google Analytics tracking code is installed on pages with different domains,
Analytics will count these users and sessions separately.
True
False - Answer-True
What does Google Analytics call a URL that passes data parameters for reporting?
A tag
A hit
A dimension
A metric - Answer-A hit
When does the Google Analytics tracking code send a pageview hit to Analytics?
Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage - Answer-Every time a user loads a webpage
When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user performs an action with pageview tracking
Every time a user makes a reservation on a booking site
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking - Answer-Every time a user
performs an action with event tracking
What does Google Analytics use to differentiate new and returning users?
,(select all answers that apply)
A browser cookie
Artificial intelligence
A randomly-assigned unique identifier
A sequential unique identifier - Answer-A browser cookie
A randomly-assigned unique identifier
What will happen if a user clears the Analytics cookie from their browser?
(select all answers that apply)
-Analytics will inform the user that they need to set a new -Analytics cookie
-Analytics will not be able to associate user behavior data with past data collected by
the tracking code
-Analytics will set a new unique ID and browser cookie the next time a browser loads a
tracked page
-Analytics will automatically recognize returning users - Answer--Analytics will not be
able to associate user behavior data with past data collected by the tracking code
-Analytics will set a new unique ID and browser cookie the next time a browser loads a
tracked page
By default, Google Analytics can recognize returning users over multiple sessions from
different browsers and devices.
True
False - Answer-False
A session in Google Analytics times out after how many minutes by default?
5
15
30
60 - Answer-30
To send data to Google Analytics from a web-connected device like a point-of-sale
system, what feature must be used?
Data Import
Browser cookies
The Networking protocol
The Measurement Protocol - Answer-The Measurement Protocol
For an event goal defined as playing a video, how many Goal conversions will Google
Analytics record if that video is played three times in the same session, ?
, 1
2
3
4 - Answer-1
Which are Goal types in Google Analytics?
(select all answers that apply)
Destination
Shopping Cart
Pages/Screens per session
Duration - Answer-Destination
Pages/Screens per session
Duration
If data is excluded from a view using a filter, it may be recovered within thirty days.
True
False - Answer-False
Which of these scopes could be used for dimensions and metrics?
Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope - Answer-Hit-level, session-level,
or user-level scope
When defining a measurement plan, what is the order of steps?
Business objectives > KPIs > key actions
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > key actions > KPIs - Answer-Business objectives > key actions >
KPIs
What are macro-conversions in a measurement plan?
- The metric data used to measure business success
-The main website actions users take that accomplish stated business goals
-The secondary website actions users take that lead to main actions
-A list of keyboard shortcuts for measurement tasks in Google Analytics - Answer-The
main website actions users take that accomplish stated business goals
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