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DPR3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 27 September 2024
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DPR3705 Assignment 2 Semester 2 2024 – Due 27 September 2024
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, DPR3705 Assignment 2 (COMPLETE ANSWERS)Semester 2 2024 - DUE 27 September 2024 ; 100%
TRUSTED Complete, trusted solutions and
explanations.
Activity 1 3.1 Define the concept of Strategic change. (2) 3.2
Describe seven barriers to the implementation of a corporate
communication strategy as envisaged by Ehlers and Lazenby.
(14) 3.3 Explain four types of forces which lead to strategic
change in the organisation. (4) Sub-total: 20
3.1 Define the concept of Strategic Change (2 marks):
Strategic change refers to significant alterations in an
organization's goals, processes, structure, or culture, usually
undertaken to achieve a competitive advantage or adapt to
external pressures. It involves deliberate planning and
execution to ensure long-term organizational success.
3.2 Describe seven barriers to the implementation of a
corporate communication strategy as envisaged by Ehlers and
Lazenby (14 marks):
According to Ehlers and Lazenby, barriers to implementing a
corporate communication strategy include:
1. Resistance to Change: Employees and stakeholders may
resist new communication strategies due to fear of the
unknown or concerns about job security.
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