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DPR3705 Assignment 2 (QUESTIONS & ANSWERS) Semester 2 2024 - DUE 27 September 2024
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  • Strategic Planning

DPR3705 Assignment 2 Full Solutions Semester 2 2024 - DUE 27 September 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... Activity 1 3.1 Define the concept of Strategic change. (2) 3....

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DPR3705
ASSIGNMENT 2 SEMESTER 2 2024
UNIQUE NO.
DUE DATE: 27 SEPTEMBER 2024

, DPR3705

Assignment 2 Semester 2 2024

Unique Number:

Due Date: 27 September 2024

Strategic Planning and Advisement

Activity 1

3.1 Define the concept of Strategic Change
Strategic change is about making adjustments or transformations in an organization's
direction, goals, or processes to stay competitive and meet new challenges. It involves
shifting the way a business operates, whether it’s changing markets, technology, or
business models, to improve performance or achieve long-term goals.

3.2 Describe seven barriers to the implementation of a corporate communication
strategy as envisaged by Ehlers and Lazenby

1. Lack of Management Support:
If top management does not fully support or understand the communication
strategy, it becomes difficult to successfully implement. Leaders must not only
approve the strategy but also actively promote it.
2. Poor Communication Channels:
Having unclear or inefficient communication channels within an organization can
create confusion, leading to misunderstandings and the failure of the strategy.
Everyone involved must have access to the necessary information.
3. Resistance to Change:
Employees may be resistant to change, especially if they are comfortable with
the status quo. This resistance can stem from fear of the unknown or feeling
insecure about how changes will impact their role.
4. Inadequate Resources:
If the organization does not allocate enough resources—whether it's budget,

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