MNG4801 Assignment 3 Semester 2 (Detailed Answers) Due 4 October 2024
3 vistas 0 compra
Grado
Strategic Management
Institución
University Of South Africa
Book
Strategic Management
Identify and discuss the corporate-level strategies evident in the case study. You
shouldidentify three (3) growth strategies and two (2) types of defensive strategies and
theirspecific forms that are evident in the case study. Support your discussion by
integrating theappropriate theory and ...
mng4801 assignment 3 semester 2 due 4 october 2024
Libro relacionado
Título del libro:
Autor(es):
Edición:
ISBN:
Edición:
Más resúmenes para
Exam (elaborations) MNG4801 Assignment 2 (COMPLETE ANSWERS) 2024 (276844) - 19 July 2024 • Course • Strategic Management - MNG4801 (MNG4801) • Institution • University Of South Africa (Unisa) ...
Exam (elaborations) MNG4801 Assignment 3 (COMPLETE ANSWERS) 2024 (277337) - DUE 4 October 2024 • Course • Strategic Management - MNG4801 (MNG4801) • Institution • University Of South Africa (U...
MNG4801 Assignment 3 (COMPLETE ANSWERS) 2024 (277337) - DUE 4 October 2024; 100% TRUSTED workings, explanations and solutions.
Todos para este libro de texto (8)
Escuela, estudio y materia
University of South Africa
Strategic Management
Todos documentos para esta materia (4)
Vendedor
Seguir
GeniusGears
Comentarios recibidos
Vista previa del contenido
MNG4801
Assignment 3
Semester 2
Due 4 October 2024
, QUESTION 1
Corporate-Level Strategies
Growth Strategies:
1. Market Penetration: Clover Tropika's aggressive marketing campaigns and
promotional discounts aim to increase its market share in the existing beverage
sector. By leveraging brand loyalty and driving sales through strategic partnerships
with local retailers, Clover successfully captures a larger portion of the market,
demonstrating its commitment to deepening its presence.
2. Product Development: The introduction of innovative juice flavors, such as tropical
and organic options, showcases Clover Tropika’s focus on product development.
This strategy allows them to cater to evolving consumer preferences for health -
conscious products while reinforcing the brand's identity as an innovator in the
beverage industry.
3. Market Development: Clover Tropika's strategy to expand geographically by
entering new regional markets within South Africa demonstrates market
development. By tailoring marketing strategies to align with local consumer
preferences and needs, Clover effectively taps into new customer segments, thus
growing its overall market base.
Defensive Strategies:
1. Cost Leadership: By optimizing production processes and implementing economies
of scale, Clover Tropika manages to maintain competitive pricing against other
beverage brands. The company invests in cost-efficient technologies to produce
high-quality beverages at lower costs, protecting its profit margins in a fiercely
competitive market.
2. Divestiture of Underperforming Products: Clover Tropika has strategically chosen
to discontinue certain underperforming product lines that do not align with its core
brand identity. This defensive strategy allows them to focus resources on more
profitable and promising product categories, ensuring a stronger brand focus and
overall financial health.
Integration of Theory: According to Mintzberg’s (1994) typology of organizational
strategies, firms can achieve growth through various routes, including market
penetration and product development. Clover Tropika’s execution of these strategies
aligns well with the “resource-based view” (Barney, 1991), which emphasizes leveraging
inherent capabilities (like brand strength and innovation) for sustainable competitive
advantage.
Los beneficios de comprar resúmenes en Stuvia estan en línea:
Garantiza la calidad de los comentarios
Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!
Compra fácil y rápido
Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.
Enfócate en lo más importante
Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable.
Así llegas a la conclusión rapidamente!
Preguntas frecuentes
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
100% de satisfacción garantizada: ¿Cómo funciona?
Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller GeniusGears. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for 2,59 €. You're not tied to anything after your purchase.
