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DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
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[Company name]DPR3705
Assignment 2
Semester 2 2024 -
DUE 27 September
2024
QUESTIONS WITH ANSWERS
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate communication
strategy as envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the organisation. (4)
Sub-total: 20
3.1 Define the concept of Strategic Change (2)
Strategic change refers to the process by which organizations alter their long-term
goals, processes, or structures to adapt to internal or external challenges. It involves a
fundamental shift in how an organization operates to achieve sustainable success in a
dynamic environment.
3.2 Describe Seven Barriers to the Implementation of a Corporate Communication
Strategy as Envisaged by Ehlers and Lazenby (14)
According to Ehlers and Lazenby, the following seven barriers may hinder the effective
implementation of a corporate communication strategy:
1. Lack of Alignment Between Communication and Business Strategy
If the corporate communication strategy is not aligned with the overall business
strategy, it creates confusion and inconsistency in messaging.
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