BUS138 |110 Questions And Answers| Success Guaranteed|2025
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Grado
BUS138
Institución
BUS138
___ is the accuracy of a measure or the extent to which a score truthfully represents a concept - ️️validity
A firm focusing more on how to provide value to customers than on the physical product or production process is embracing which type of orientation? - ️️Marketing orientation
A for...
BUS138 |110 Questions And
Answers|2025
___ is the accuracy of a measure or the extent to which a score truthfully represents a concept - ✔ ✔
validity
A firm focusing more on how to provide value to customers than on the physical product or production
process is embracing which type of orientation? - ✔ ✔ Marketing orientation
A formal, logical exploration of some events that includes descriptions of how things relate to one
another is called a(n) ___ - ✔ ✔ theory
A frequency distribution of a sample is called a(n) ___ - ✔ ✔ sample distribution
In a research study, a potential respondent who is not at home at either the fist or second attempt to
reach his person by phone is called a(n) ___ - ✔ ✔ no contact
In political elections for candidates who are not well-known by many voters, such as judges, it frequently
happens that the candidate who is listed first on the ballot receives the most votes, this is an example of
a(n)___ - ✔ ✔ order bias
In which type of sampling is a subsample drawn using simple random sampling within each stratum of
the population? - ✔ ✔ stratified sampling
Kim and Katie are both participating in an experiment examining the effect of adding graphic warning
labels on cigarette packages to the written warning labels that are already required by law. Kim saw a
package in which half of the package had a picture of diseased lungs included with the written warning
label, whereas Katie only saw the written warning label without a picture on the package the researcher
showed her. Kim was part of which group in the experiment? - ✔ ✔ experimental group
A network of interdependent institutions that perform the logistics necessary for consumption to occur
is called a ____. - ✔ ✔ marketing channel
A question that screens out respondents who are not qualified to answer a second question is called a
___ question - ✔ ✔ filter
Lance has noticed that companies that advertise a lot seem to have higher sales than those that do not.
His use of secondary data to help specify this relationship is an example of _____. - ✔ ✔ model
building
___ is the process of identifying scale devices that correspond to properties of a concept involved in a
research process - ✔ ✔ operationalization
, ____ are respondents who take relatively little time to move through a survey and therefore their
responses may not be reliable. - ✔ ✔ Speeders
"Does package size affect consumption rates in snack products? - ✔ ✔ experimental research
"Name five clothing brands" is an example of what type of question? - ✔ ✔ open-ended response
"What is your favorite hobby, playing video games or what?" is an example of what type of question? -
✔ ✔ leading
"What is your gender? __M __F" is an example of what type of question? - ✔ ✔ fixed-alternative
3-M Corporation puts together teams of employees from various disciplines such as engineering,
production, finance, and marketing who share a common purpose, such as new-product development.
These types of teams are referred to as ____. - ✔ ✔ cross-functional teams
A research organization that specializes on studies about advertising effectiveness is an example of a(n)
___ - ✔ ✔ standardized research service
A researcher is conducting a Z-test. Given that the sample mean is 24 based on 49 responses, the
hypothesized population mean is 30, and the standard error of mean is 2.75. What is the Z-score? - ✔
✔ 1.46
A researcher is examining the row and column totals in a contingency table of stores shopped at by
gender. What are these called? - ✔ ✔ marginals
A scientific procedure that allows a new product to be tested under realistic market conditions is called
a ___ - ✔ ✔ test-market
A stratified sample in which the number of sampling units drawn from each stratum is in proportion to
the population size of that stratum is called a(n) ___ - ✔ ✔ proportional stratified sample
A(n) ___ is a subset of some larger population that is measured or observed in some way to infer what
the entire population is like - ✔ ✔ sample
all of the following are a type of product research EXCEPT - ✔ ✔ pricing analysis
All of the following are advantages of Internet surveys EXCEPT - ✔ ✔ random sampling
All of the following are advantages of quota sampling over probability sampling EXCEPT ___ - ✔ ✔
lower error
All of the following are procedures of external secondary data EXCEPT - ✔ ✔ libraries
All of the following are types of response bias except - ✔ ✔ self-selection bias
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