English for Economic and Management Sciences (ENG1512)
Examen
ENG1512 October/November 2024 | Due 16 October 2024
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English for Economic and Management Sciences (ENG1512)
Institución
University Of South Africa (Unisa)
ENG1512 October/November 2024 | Due 16 October 2024. All questions answered. SECTION A: READING COMPREHENSION, EDITING AND GRAMMAR QUESTION 1: READING COMPREHENSION
Read the abstract below and respond to the questions that follow.
Digital transformation has become a crucial driver of business dev...
English for Economic and Management Sciences (ENG1512)
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SECTION A: READING COMPREHENSION, EDITING AND GRAMMAR
Question 1 - Reading Comprehension
Read the abstract below and respond to the questions that follow.
Digital transformation has become a crucial driver of business development, reshaping industries and
redefining how companies operate. This review analyzes the trends, challenges, and opportunities
arising from this transformative process. Companies are increasingly adopting digital technologies
such as cloud computing, AI, IoT, and big data analytics to streamline operations, improve customer
experiences, and drive innovation. Digital transformation has led to a focus on understanding and
meeting customer needs through personalized experiences and targeted marketing strategies.
COVID-19 pandemic accelerated the adoption of remote work and digital collaboration tools, leading
to new ways of working and collaborating across teams and organizations. Many organizations
struggle with outdated legacy systems and infrastructure, making it challenging to integrate new digital
technologies. As companies collect and analyze more data, ensuring data privacy and security has
become a major concern. There is a growing demand for professionals with digital skills, but many
organizations face challenges in finding and retaining talent.
SOURCE: Joel, O.S., Oyewole, A.T., Odunaiya, O.G. & Soyombo, O.T., 2024. The impact of
digital transformation on business development strategies: Trends, challenges, and opportunities
analyzed. World Journal of Advanced Research and Reviews, 21(3): 617- 624.
1.1. In one sentence, summarise the paragraph above.
The paragraph discusses how digital transformation is reshaping industries by driving business
development, adopting new technologies, and facing challenges like outdated systems and data
privacy concerns.
1.2. In your own words, describe the impact of digital transformation on customer experience.
Digital transformation improves customer experience by enabling companies to better understand
customer needs and offer personalized services, along with targeted marketing strategies that
enhance customer satisfaction.
1.3. Which words/phrases from the article mean the same as the following:
1.3.1. Growth: Development
1.3.2. Electronic/computerised: Digital
1.3.3. Expired: Outdated
1.3.4. Structure: Infrastructure
1.3.5. Incorporate: Integrate
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