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Summary A* AQA A-Level Psychology Social Influence revision summaries

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This document contains summarised notes from all topics covered in the Social Influence chapter of the AQA Psychology for A-Level Year One textbook (Cara Flanagan, Matt Jarvis, Rob Liddle). The notes can be used as 16 mark essay plans to achieve marks in the top mark band for ALL topics, or simply ...

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Conformity: a change in a person’s behaviour/opinions due
to real or imagined pressure from a person/group


BASELINE PROCEDURE - Artificial task/situation
 Asch (1951)  Ptps may have responded to demand
 123 American males characteristics as they knew they were part
 1 ‘real’ participant and 6-8 confederates of a study.
 Line on one card clearly matched either A/B/C  Task was trivial and there was no reason to
 Say out loud which was the same as X. conform.
 Confederates gave same incorrect answer.  Lacks ecological validity/mundane realism,
 Participants conformed 36.8% of the time. can’t generalise to situations where
 25% never conformed to give wrong answer. consequences of conformity are more
important.

GROUP SIZE - Limited application – American male ptps
 Varied number of confederates from 1-15  Other research suggests women conform
 Curvilinear relationship: conformity increased more (concerned about acceptance/social
with group size but only to a certain point. relationships).
 3 confederates made conformity rise to 31.8%,  USA is individualistic – conformity studies in
but adding more just made it level off. China show higher rates (Bond and Smith).
 Suggests most people sensitive to the views of  Findings don’t tell us about women/other
others – small number of confederates swayed cultures.
opinion.
+ Research support for effects of task difficulty
UNANIMITY  Todd Lucas et al: ptps given easy/hard
 Confederate disagreed with other confederates. maths problems and possible (wrong)
 Sometimes gave correct answer, sometimes gave answers from 3 students.
a different wrong answer.  Ptps conformed more when problems were
 Both variations – ptp conformed less with harder.
presence of dissenter.  Asch is correct in claiming task difficulty
 Rate decreased to less than ¼ of the level of affects conformity.
conformity when confederates were unanimous.
 Naïve ptp felt free to behave independently.
 Suggests influence of majority depends on
unanimity/non-conformity more likely when
unanimity is challenged.

TASK DIFFICULTY
 Made stimulus and comparison lines more
similar, therefore harder to see the differences.
 Conformity increased.
 Ambiguity means you look for guidance from
other people, and assume they are right (ISI).

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