HSA 305 QUIZ 5
• Question 1
4 out of 4 points
A flexible market offering consists of the product and service elements that all segment members value, plus:
Answer
• Question 2
4 out of 4 points
What type of industry structure is characterized by many competitor...
hsa 305 quiz 5 • question 1 4 out of 4 points a flexible market offering consists of the product and service elements tha
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HSA 305 (HSA305)
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HSA 305 QUIZ 5
Question 1
4 out of 4 points
A flexible market offering consists of the product and service elements that all
segment members value, plus:
Answer
Correct
Answer: discretionary options that some members value.
Question 2
4 out of 4 points
What type of industry structure is characterized by many competitors able to
differentiate their offers in whole or in part?
Answer
Correct
Answer: Monopolistic competition.
Question 3
4 out of 4 points
How would a company determine category membership?
Answer
Correct
Answer: Identify products with which a brand competes and that
function as close substitutes.
Question 4
4 out of 4 points
What is the act of designing an organization’s offering or image so that it
occupies a distinctive place in the mind of the target market?
Answer
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