Análisis lingüístico y cultural de la publicidad i

The advertising messages about women are often stereotypical: a woman's place is in the home, women do not make important decisions, women are dependent and need men's protection, and men regard women primarily as sexual objects. The purpose of the current work is to examine the way in which gender roles and gender stereotypes are portrayed in advertising, as well as to analyze the language of advertising from a structuralist point of view (taking into account Leech’s linguistic study of Eng...