Mass and niche markets - Guías de estudio, Notas de estudios & Resúmenes

Business-Level Strategy - a plan that indicates how a division intends to compete against its rivals in an industry Corporate-Level Strategy - A plan that indicates in which industries and national markets an organization intends to compete. Emergent-Strategy - any unplanned strategic initiative bubbling up from the bottom of the organization Functional-Level Strategy - Strategic scope and direction at the operating division, department, or project level. This type of strategy is driven b...

Digital Darwinism correct answers Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction. Disruptive Technology correct answers A new way of doing things that initially does not meet the needs of existing customers sustaining technology correct answers Produces an improved product customers are eager to buy (faster car) paradigm shift correct answers occurs when a new radical form of business enters the market that...

BMAL-590 FOUNDATIONS OF OPERATIONS/PRODUCTION MANAGEMENT EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ Operations and Supply Chain Strategies Organizations will seek a strategy that focuses on either efficiency or responsiveness in their operations and supply chain An organization that is focused on efficiency as a strategy is seeking to compete on lower cost, while an organization focused on a responsiveness strategy is seeking to compete on speed of delivery. Both strat...

Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All Chapters (Revised Version). Marketing Management, 15e (Kotler) Chapter 2 Developing Marketing Strategies and Plans B) strategic marketing plan C) corporate tactical plan D) corporate 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competi...

Tamu comm 345 final Exam with Questions And Answers 100% Verified The 360-degree deal - answerAn exclusive recording contract between the record label and artist where in addition to money from sales of the music, the label get portions of the money from touring and live performance, merchandise, endorsements, appearances in movies and TV, and if the artist writes songs, they also get money from publishing. They basically have financial interest in everything that the artist does in the en...

Purposes of marketing - Anticipate demand - Correct Answers Marketing aims to work out what customers might want in the future. Market research is used to ask customers questions about products and services. This helps to predict customers' needs and wants. Recognise demand - Correct Answers Market research can help identify customer needs and wants that are not being met at the moment, and the sort of product or service that might fulfil these needs and wants. Stimulate Demand - Correct ...

A company that engages in global marketing focuses resources on? correct answers The global market opportunities and threats. marketing mix correct answers price, product, promotion, place what is used to create global marketing programs? correct answers The marketing Mix (4 P's) Marketing, R&D, manufacturing, and other activities comprise a firms...? correct answers value chain the various activities that a company performs in order to create value for customers. correct answers va...

Marketing Review Questions and Answers 100% Pass What is the 1st step in determining whom to approach about buying a product? Market Segmentation A Market Is... 1. people or organizations with 2. needs or wants, and with 3. the ability and 4. the willingness to buy Market Segment a subgroup of people or orgs sharing one or more characteristics that cause them to have similar product needs (should respond similarly to marketing mix) Market Segmentation the process of dividing a market into mea...

Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All Chapters. Marketing Management, 15e (Kotler) Chapter 2 Developing Marketing Strategies and Plans B) strategic marketing plan C) corporate tactical plan D) corporate 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C D...

Tamu comm 345 final Exam with Questions And Answers 100% Verified The 360-degree deal - answerAn exclusive recording contract between the record label and artist where in addition to money from sales of the music, the label get portions of the money from touring and live performance, merchandise, endorsements, appearances in movies and TV, and if the artist writes songs, they also get money from publishing. They basically have financial interest in everything that the artist does in the en...