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[Mostrar más]What is the management function that establishes and maintains mutually beneficial relationships 
between an organization and the publics on whom its success or failure depends? (Broom, 2009, EPR, p. 
7) - Public relations 
How Does Public Relations Earn Public Understanding and Acceptance? - Public...
Vista previa 2 fuera de 8 páginas
Añadir al carritoWhat is the management function that establishes and maintains mutually beneficial relationships 
between an organization and the publics on whom its success or failure depends? (Broom, 2009, EPR, p. 
7) - Public relations 
How Does Public Relations Earn Public Understanding and Acceptance? - Public...
What group developed the Certificate in Principles of Public Relations, and when was it launched? - 
Universal Accreditation Board in 2014 
Through what organization is it required that you take the computer-based Examination? - 
Prometric Testing Center 
What does the term KSAs mean? - knowledge, s...
Vista previa 3 fuera de 19 páginas
Añadir al carritoWhat group developed the Certificate in Principles of Public Relations, and when was it launched? - 
Universal Accreditation Board in 2014 
Through what organization is it required that you take the computer-based Examination? - 
Prometric Testing Center 
What does the term KSAs mean? - knowledge, s...
Eras of Public Relations --Seedbed Era 
-World War I Period 
-Booming Twenties 
-Roosevelt Era and World War II 
-Post War Era 
-Period of Protest and Empowerment 
-Digital Age and Globalism 
Seedbed Era - 
-Public be informed. 
-Muckraking, social reform, unions 
-Defensive publicity; journalists ...
Vista previa 1 fuera de 4 páginas
Añadir al carritoEras of Public Relations --Seedbed Era 
-World War I Period 
-Booming Twenties 
-Roosevelt Era and World War II 
-Post War Era 
-Period of Protest and Empowerment 
-Digital Age and Globalism 
Seedbed Era - 
-Public be informed. 
-Muckraking, social reform, unions 
-Defensive publicity; journalists ...
Business Literacy - The ability to use financial and business information as the basis for decisions 
that help an organization achieve success. 
10-K report (annual report) - An annual report that provides a comprehensive overview of a 
company. The 10-K must be filed within 60 days after the close...
Vista previa 2 fuera de 5 páginas
Añadir al carritoBusiness Literacy - The ability to use financial and business information as the basis for decisions 
that help an organization achieve success. 
10-K report (annual report) - An annual report that provides a comprehensive overview of a 
company. The 10-K must be filed within 60 days after the close...
Advertising - Paid information placed in a communication delivery vehicle by an identified 
sponsor that pays for time or space. This is a controlled method of delivering messages and gaining 
media placement. 
Brand: - Unique design, sign, symbol, words, or a combination of these, employed in creat...
Vista previa 2 fuera de 6 páginas
Añadir al carritoAdvertising - Paid information placed in a communication delivery vehicle by an identified 
sponsor that pays for time or space. This is a controlled method of delivering messages and gaining 
media placement. 
Brand: - Unique design, sign, symbol, words, or a combination of these, employed in creat...
You are responsible for an internal employee newsletter. A freelance photographer provides several 
photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter 
before leaving for an extended vacation. You are nearing your deadline and in final preparation...
Vista previa 3 fuera de 30 páginas
Añadir al carritoYou are responsible for an internal employee newsletter. A freelance photographer provides several 
photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter 
before leaving for an extended vacation. You are nearing your deadline and in final preparation...
Universe - The number of possible respondents available to draw survey sample from 
Representative sample - Number needed to be representative of the universe. Any universe that 
is 100,000 or more requires a sample of 384 
10-K - Annual Report must file 60 days after close of companies fiscal year ...
Vista previa 2 fuera de 12 páginas
Añadir al carritoUniverse - The number of possible respondents available to draw survey sample from 
Representative sample - Number needed to be representative of the universe. Any universe that 
is 100,000 or more requires a sample of 384 
10-K - Annual Report must file 60 days after close of companies fiscal year ...
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