Resumen
Summary Book Marketing Communication (De Pelsmacker et al., 2018)
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Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media plannin...
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