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BUS 5112: Marketing Management - Discussion Assignment Unit 1Discussion Assignment Unit 1
Identify the product(s) that your company manufactures and sells
BUS 5112
Marketing Management University of the People
June 2020 BUS 5112: Marketing Management - Discussion Assignment Unit 1
Discussion Forum Unit 1
In the discussion forum, you are expected to participate often and engage in deep levels of discourse. Please post your initial response as early as possible and continue to participate throughout the unit. You are required to post an initial response to the question/issue presented in the Forum and then respond to at least 3 of your classmates’ initial posts. You should also respond to anyone who has responded to you. Imagine you have inherited a company. Choose a product that the company manufactures and
sells. Assume that traditionally, the company has sold to commercial users such as restaurants, supermarkets, or food distributors. You have decided to expand your customer base to include non-commercial users (Consumers). For this discussion you will:
Identify the product(s) that your company manufactures and sells
Develop a statement of your target market(s)
Develop a statement of your competitor’s target market(s)
Develop a value proposition statement.
In your response to your peers, compare and contrast your strategies with theirs.
Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other
sources used.
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