STR 581 WEEK 6 FINAL STRATEGIC PLAN (STUDY GUIDE)
Final Strategic Plan-Phase 3, Team A STR/581
March 13, 2017
Table of Contents:
• Executive Summary 3
• Company Background… 4
• Mission Statement 4
• Vision Statement 5
• Value Statement 6
...
Amazon is one of the most well-known web based businesses. Jeff Bezos founded
Amazon July 5, 1994, the company is based in Seattle the company serves customers worldwide.
In becoming one of the most successfully e-commerce companies Amazon focuses on offering
convenience, the best prices, as well as a great selection on every product available. Amazon
started as an online bookstore but diversified quickly into adding other items Amazon carries a
variety of products the includes clothes, jewelry, books, health care products, and much more.
Amazon is a leader in the e-commerce that continues to blossom (Schneider, 2017). Amazon
faces challenges when it comes to changes in the market, consumers demand, demographics,
ethical issues, and shipping cost (McKevitt, 2016). Amazon introduced Prime and really spiked
in numbers there are 54 million members in the U.S that spends about $1,100 every year
compared to $600 every year of those that are not members in the statistics taken in the fourth
quarter of 2015. Prime has sparked millions of interest in shopping with Amazon, which is
allowing them to be a leader in the e-commerce industry. Amazon’s has expanded in technology
tremendously and can supply the needs of every customer from advantages of PRIME members,
fire stick, food services, books, electronics, kindle electronic books, merchandise, and many
more innovations that generate revenue for the company (Kline, 2016). Amazon’s future
depends on their willingness to stay tech savvy as competing e-commerce companies. Amazon’s
application is another advantage of the company that allow Amazon to see the fruits of their
labor for the members that are loyal to the company and receiving products in the time frame
they are promised. Even though as customers know that there may be conflict, Amazon works
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