MNM2615 - Marketing In Africa Assignments 1, 2 & 3 - 1st semester 2022 (85%). INTRODUCTION
The world of E-Commerce is significantly pronounced in Africa than it is in other territories,
and we are seeing a dramatic increase in the number of people accessing the internet and
making payments via ...
I declare that the work presented in this assignment is my own work and that all
the sources that I have used or quoted have been indicated and acknowledged by
means of complete references.
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TABLE OF CONTENTS
INTRODUCTION..........................................................................................................3
1. CORRECTIONS APPLIED TO ASSIGNMENT 01...................................................4
1.1. DOMESTIC AND INTERNATIONAL COMPETITION.......................................4
1.2. TECHNOLOGICAL PROGRESS IN AFRICA....................................................5
1.3. ESTABLISHMENT OF BUSINESS IN AFRICA.................................................5
1.4. POPULATION SIZE IN AFRICA........................................................................6
1.5. THE AFRICAN CONSUMER.............................................................................8
1.6. MARKETING ENVIRONMENT OF THE AFRICAN CONSUMER....................9
2. CORRECTIONS APPLIED TO ASSIGNMENT 2...................................................11
2.1. THE RATIONALE FOR DOING BUSINESS IN AFRICA.................................11
2.1.1. Africa in the Global Economy....................................................................11
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