Ac 3.1
Name idea: fifty shades of white
Tagline: it is a shady area
My campaign will surround raising awareness for white collar crime
The aim of my campaign is to help raise awareness for those who are victim to WCC
Aim
The aim of our campaign is that we want to educate the public about white collar crim and
to further raise awareness for the victims of WCC and to offer help and support to these
victims.
Objectives
My main objective will to be help raise the awareness of WCC by 80% and reduce the
victims by 30% , I plan on doing this by creating a formal , straight to the point and
informative posters to help me reach a wide range of people , however my target audience
is the most likely victims of WCC so these posters will be aimed at them predominantly.
Paired up with the poster it will have a scannable QR code which takes the reader straight to
our focus page to explain what WCC is and who the victims can be and how to help. From
my own research I have learnt that having QR codes attract people to scan them, on the
poster there will also be out Instagram name.
We plan to use social medias such as Instagram to boost our followers and to boost the
awareness for the victims and the crime itself, I will only be posting about things important
to our cause and will use popular hashtags to gain attention
Following this I will be creating raffles to gain more attention to our cause and to raise more
money for my campaign and it is an end goal to be completely dependable on donations.
Justification of choice
unreported reasons – the reasons WCC goes so widely unreported is because few people
exactly what is and what is not a white collar crime , it may also be because that few people
care about the crime because it either affects them positively or it does not affect the at all ,
white collar crime can be done in very victimless amounts and people may not care or
notice that it has happened , e.g. stealing tiny amounts or low value items.
consequences on not reporting – if it goes unreported the perpetrator could increase the
seriousness of their crimes, this could be from stealing small items to selling off stock and
Name idea: fifty shades of white
Tagline: it is a shady area
My campaign will surround raising awareness for white collar crime
The aim of my campaign is to help raise awareness for those who are victim to WCC
Aim
The aim of our campaign is that we want to educate the public about white collar crim and
to further raise awareness for the victims of WCC and to offer help and support to these
victims.
Objectives
My main objective will to be help raise the awareness of WCC by 80% and reduce the
victims by 30% , I plan on doing this by creating a formal , straight to the point and
informative posters to help me reach a wide range of people , however my target audience
is the most likely victims of WCC so these posters will be aimed at them predominantly.
Paired up with the poster it will have a scannable QR code which takes the reader straight to
our focus page to explain what WCC is and who the victims can be and how to help. From
my own research I have learnt that having QR codes attract people to scan them, on the
poster there will also be out Instagram name.
We plan to use social medias such as Instagram to boost our followers and to boost the
awareness for the victims and the crime itself, I will only be posting about things important
to our cause and will use popular hashtags to gain attention
Following this I will be creating raffles to gain more attention to our cause and to raise more
money for my campaign and it is an end goal to be completely dependable on donations.
Justification of choice
unreported reasons – the reasons WCC goes so widely unreported is because few people
exactly what is and what is not a white collar crime , it may also be because that few people
care about the crime because it either affects them positively or it does not affect the at all ,
white collar crime can be done in very victimless amounts and people may not care or
notice that it has happened , e.g. stealing tiny amounts or low value items.
consequences on not reporting – if it goes unreported the perpetrator could increase the
seriousness of their crimes, this could be from stealing small items to selling off stock and
