Study Efficiently with the Updated 2023 [Social Commerce Marketing, Technology and Management,Turban] Test Bank

Testbank
To accompany




Social Commerce
An IS and Marketing Perspective
1st Edition

,Chapter 1


True/False
1. Starbucks Corp. (“Starbucks”) is the world’s largest coffee house chain.
*A. True
B. False


2. Social computing is a type of computing that includes an interaction of computers and social
behavior.
*A. True
B. False


3. Web 2.0 can be defined as online text, image, audio, and video content created by people.
A. True
*B. False


4. Business model describes the method (or plan) implemented by a company to meet the
customer’s needs, and by which a company generates revenue and creates value.
*A. True
B. False


5. Vendors get free word-of-mouth marketing is one of retailers benefit from social commerce.
*A. True
B. False


Multiple Choice
1. Starbucks excels at social media marketing but one:
A. It has “super influencers”
B. It customizes the experience

,*C. Its causes are untimely and inconsistent
D. It uses social cross-promotion to reach new audiences.


2. The first generation of e-commerce (EC) involved three except:
*A. e-business
B. trading
C. corporate-sponsored collaboration
D. e-services


3. ____ is a type of computing that includes an interaction of computers and social behavior.
A. Social Web
B. F-Commerce
C. Social Media
*D. Social computing


4. It is based on the emergence of social computing and on a set of tools, marketplaces,
infrastructure, and support theories, all of which are socially- oriented.
A. F-Commerce
B. Social Web
*C. Social Commerce
D. Social computing


5. A set of social relationships that link together people over the [World Wide] Web is called.
A. F-Commerce
*B. Social Web
C. Social Commerce
D. Social computing


6. A major force in the Social Web revolution is ____.

, A. Twitter
B. Instagram
C. Linkedin
*D. Facebook


7. The implementer of many commercial innovations, known as ____.
*A. F-Commerce
B. Social Web
C. Social Commerce
D. Social computing


8. O’Reilly viewed this term as describing a second generation of Internet-based tools and
services.
A. Web 3.0
B. Web 4.0
*C. Web 2.0
D. None of the above


9. ____ applications operate offline but gain features online.
A. Level 2
B. Level 3
*C. Level 1
D. Level 4


10. ____ applications can operate offline but gain advantages from going online.
*A. Level 2
B. Level 3
C. Level 1
D. Level 4